Download - Social Media Project: Group 33
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Umpires Media Social Media Project
Group 33 Members:
Tom Ventura Bethany Drab
Katrina Brintzenhoff
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Company Overview ● Searching to be #1
providing source for all of the rules of the game
● All video content ● Same understanding for
both players and officials
● Building block for all ● Easy to download onto
your smartphone and iPad
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Goals ● Easy for all users ● Fun for kids to learn, with
rules quizzes ● Being the leading source
for all athletes and officials worldwide
● Helping the youth ● To have less parents
getting involve with the calls
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“No competitor offers a comparable value proposition.”
Strengths: ● Complete rule set ● Instant access on
demand ● Superior quality
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● Awareness ● Price ● Perception
Weaknesses
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● Range of delivery channels
● Global interest ● MLB endorsements ● Product innovation
Opportunities
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● Competition ● Lack of revenue
Threats
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YOU make the Call Consumer Behavior
Culture ● Explained in real
time, in your language
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YOU make the Call Consumer Behavior
Social ● Membership group ● Fan clubs build
community ● Influence of family
and location
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YOU make the Call Consumer Behavior
Technology ● Instant connection
Through your digital device
● Mobile apps ● Social media
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“Heavy-Knowledge” ➢ Lifelong Baseball Fans ➢ Grown up around
baseball ➢ “Older Generation”
“Light-Knowledge” ➢ Youth Baseball leagues ➢ “General Interest” in
baseball, enjoy watching baseball
➢ Young Athletes looking to build up knowledge base
Customer Segmentation
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➢ “Light Knowledge” is our target market,
➢ Bulk of marketing towards, general interest users
➢ Most willing to learn new things about baseball
➢ “Heavy Knowledge” already have such a broad knowledge base, may not want to pay to learn new things
Target Marketing
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➢ No physical locations to sell ○ All virtual interaction
➢ Must have smartphone & cell service
to use app ➢ Competitors
○ Baseball-almanac.com ○ Mlb.com ○ Official-rules.org ○ UmpireTeacher.com ○ Ruleball.com
➢ Incomplete ○ Not all rules ○ Highly fragmented
➢ Inferior
○ Low quality ○ No social media use
➢ Inaccessible
○ Not easily searchable ○ Not mobile
Positioning Analysis
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➢ Product ○ “You Make the Call” app ○ Rules and understanding ○ Uses Sports Information
Management System (SIMS)
➢ Price
○ Free now ○ $4.99
➢ Place ○ iTunes AppStore ○ Google Play Store ○ Blackberry App World ○ Windows Marketplace ○ Educational Partners ○ Baseball Venues
➢ Promotion
○ Social Media ○ Representatives ○ Features MLB Players
Positioning Analysis Marketing Mix
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Marketing Strategies ● Social media
○ Searches ○ Hashtags ○ Contests ○ Person controlling Facebook & Twitter
accounts
● Representatives at Baseball events ○ Hand out flyers ○ Information booth ○ Games with prizes
● Featured MLB player
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Sources: ● http://galleryhip.com/baseball-field-grass.html ● http://downloadsquad.switched.com/2007/11/07/fans-shafted-as-major-league-baseball-revokes-
drm-licenses/ ● http://background-pictures.vidzshare.net/baseball-grass-background/wallzoa.com*wp-
content*uploads*2013*05*baseball-grass-background.jpg/