Download - Social media prism 4.27.11
![Page 1: Social media prism 4.27.11](https://reader035.vdocuments.mx/reader035/viewer/2022070312/553b83ba4a79593d798b46c5/html5/thumbnails/1.jpg)
Social Media in
Health Sciences Education
![Page 2: Social media prism 4.27.11](https://reader035.vdocuments.mx/reader035/viewer/2022070312/553b83ba4a79593d798b46c5/html5/thumbnails/2.jpg)
Social Media
• Dissemination Content creation• Local global• Monologue Dialogue• Passive active
http://www.briansolis.com/2007/06/future-of-communications-manifesto-for
![Page 3: Social media prism 4.27.11](https://reader035.vdocuments.mx/reader035/viewer/2022070312/553b83ba4a79593d798b46c5/html5/thumbnails/3.jpg)
GoalExamine the use of social media in health
sciences education
Management
Tools
Purpose
![Page 4: Social media prism 4.27.11](https://reader035.vdocuments.mx/reader035/viewer/2022070312/553b83ba4a79593d798b46c5/html5/thumbnails/4.jpg)
Purpose
Communication
Building relationships
Information Sharing
Collaboration
![Page 5: Social media prism 4.27.11](https://reader035.vdocuments.mx/reader035/viewer/2022070312/553b83ba4a79593d798b46c5/html5/thumbnails/5.jpg)
Multidirectional Communication
Institution
Peers
Patients
Students (potential & current)
Faculty
Community
ColleaguesAlumni
![Page 6: Social media prism 4.27.11](https://reader035.vdocuments.mx/reader035/viewer/2022070312/553b83ba4a79593d798b46c5/html5/thumbnails/6.jpg)
Social Media Tools• Social networks
– Facebook– Ning– Yammer– LinkedIn
• Publishing platforms– Twitter– iTunesU– Blogging tools
• Media content– You Tube– Vimeo– Flickr– Slideshare
• Collaboration– Google Wave
![Page 7: Social media prism 4.27.11](https://reader035.vdocuments.mx/reader035/viewer/2022070312/553b83ba4a79593d798b46c5/html5/thumbnails/7.jpg)
Use of FacebookCommunicate news and events for
institutions and departments
![Page 8: Social media prism 4.27.11](https://reader035.vdocuments.mx/reader035/viewer/2022070312/553b83ba4a79593d798b46c5/html5/thumbnails/8.jpg)
Use of TwitterDrive content regarding faculty and staff, students, patients, research, news, and events
![Page 9: Social media prism 4.27.11](https://reader035.vdocuments.mx/reader035/viewer/2022070312/553b83ba4a79593d798b46c5/html5/thumbnails/9.jpg)
![Page 10: Social media prism 4.27.11](https://reader035.vdocuments.mx/reader035/viewer/2022070312/553b83ba4a79593d798b46c5/html5/thumbnails/10.jpg)
BlogsUse of blogs• “Insider”
perspective• Create forum for
interaction• Address current
issues• Specific topics
![Page 11: Social media prism 4.27.11](https://reader035.vdocuments.mx/reader035/viewer/2022070312/553b83ba4a79593d798b46c5/html5/thumbnails/11.jpg)
Use of You TubeShare patient success stories, interviews, student activities, and special events
![Page 12: Social media prism 4.27.11](https://reader035.vdocuments.mx/reader035/viewer/2022070312/553b83ba4a79593d798b46c5/html5/thumbnails/12.jpg)
iTunesU
![Page 13: Social media prism 4.27.11](https://reader035.vdocuments.mx/reader035/viewer/2022070312/553b83ba4a79593d798b46c5/html5/thumbnails/13.jpg)
Use of flickrShare photos of events and activities
![Page 14: Social media prism 4.27.11](https://reader035.vdocuments.mx/reader035/viewer/2022070312/553b83ba4a79593d798b46c5/html5/thumbnails/14.jpg)
Student Participation
Hopkins Interactive
• “Open, uncensored information about
• student life” • Student blogs• Twitter• YouTube• iphone App
http://www.hopkins-interactive.com/
![Page 15: Social media prism 4.27.11](https://reader035.vdocuments.mx/reader035/viewer/2022070312/553b83ba4a79593d798b46c5/html5/thumbnails/15.jpg)
Social Media Management
• Matching the tool to the purpose
• Part of a larger communication/media strategy– SM Manager - UTMB– Single landing page for SM resources
![Page 16: Social media prism 4.27.11](https://reader035.vdocuments.mx/reader035/viewer/2022070312/553b83ba4a79593d798b46c5/html5/thumbnails/16.jpg)
Landing Pages
![Page 17: Social media prism 4.27.11](https://reader035.vdocuments.mx/reader035/viewer/2022070312/553b83ba4a79593d798b46c5/html5/thumbnails/17.jpg)
Teaching and Learning• Information on use more disperse• Evidence of – Facebook for class pages– YouTube for clinical examples– Google wave for collaboration
![Page 18: Social media prism 4.27.11](https://reader035.vdocuments.mx/reader035/viewer/2022070312/553b83ba4a79593d798b46c5/html5/thumbnails/18.jpg)
Concerns
• HIPAA• Negative experiences – patients, students,
faculty & staff• Solution – SM is an extension of communication
policy
![Page 19: Social media prism 4.27.11](https://reader035.vdocuments.mx/reader035/viewer/2022070312/553b83ba4a79593d798b46c5/html5/thumbnails/19.jpg)
Ongoing Opportunities
• Use in academic health centers• Managing content• Creating dialogue – Comments, questions– Replies, Retweets
![Page 20: Social media prism 4.27.11](https://reader035.vdocuments.mx/reader035/viewer/2022070312/553b83ba4a79593d798b46c5/html5/thumbnails/20.jpg)
SummaryEffectiveness increased by• Variety of tools• Tools match the purpose• Management approach• Ability to facilitate dialogue