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Social media panelLee‐Ann MonksOwen Daley Aimee SnowdenDi Bowles Greg Tiller Adam Sawell Farmer Tim
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Social mediaWhy on earth would we bother?
What it takes to thrive?
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Any communication1. What we want to achieve?2. Audience? WIIFM?3. What do I want to tell them?4. How will we tell them? What platform?5. How much time do I have for this?6. How will I know if it was worth the bother?
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Less controlOverload EnrichingEngaging
Yin & Yang of social media
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Introducing our social media panel
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Aimee Snowden
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The Lego Farmer
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Owen Daley, Far North Qld
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Greg Tiller, Genetics Australia
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Di Bowles, dairy farmer
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Adam Sawell, Holstein Australia
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Farmer Tim, Canada
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Social media panel
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The rise and rise of Kale
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Key questions for any coms
1. What do I want to achieve?2. Who is my audience? WIIFM?3. What do I want to tell them?4. How (do I think) I am going to tell
them?5. Do I have any content ideas?6. How much time do I have to do this?
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Thankyou