Download - Social media models
Social Media ModelsWhich one is right for you?
My name is Gordon McLean, and…
Blog: onemanwrites.co.uk
Twitter: @onemanwrites
Community-based Social Customer Relationship Management
http://greyfiti.com/2010/a-new-minimalist-principle-that-john-m-carroll-didnt-think-of-increase-acquisition-speed/
“The typical ‘best practices’ that most technical writers still adhere to are completely out of touch with the sheer speed at which 20-somethings expect to be able to absorb information.”
Publish & Respond
Publish & Collaborate
Collaborate & Share
Broadcast
Publish Respond
Quick feedback loopDirect access to audienceEasy fit to publishing model
Initial overhead of converting output Being part of the conversations (these drop over time as you better focus your content)
Publish & Collaborate
User-generated content Spreads the reachReal life usage
Non-validated informationWho ‘owns’ the information?
Collate & Share
Simple to set upSpreads the reach
Non-validated informationNo control over linked content
Broadcast
Simple to set upEasily distributed by others
Challenging to writeCan be seen as noise
MASHUP
Twitter Meetup @ the bar @ 6pm