Download - Social Media Marketing For Affiliates
![Page 1: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/1.jpg)
Creating Content for
Social Media
![Page 2: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/2.jpg)
Top 10 (lists)• Mix It Up• Negative Lists
![Page 3: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/3.jpg)
How-To Baits• Be Helpful• Easy to Read• Visual
![Page 4: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/4.jpg)
Current Events• Act Fast• Research• Accuracy
![Page 5: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/5.jpg)
BiggestSmallest
L o n g e s t
Amazing
Offbeat / Extreme• Very Successful• Clients Wary• Terms of Service
![Page 6: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/6.jpg)
Image• Host Your Own Image• Be Unique• Use Within a Post
![Page 7: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/7.jpg)
• Social Goals
• Desired keywords
• Related keywords
Step Back… and Identify Your:
![Page 8: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/8.jpg)
• Social Sites
• Competitors
• Search Engines
Research
What worked… What didn’t
![Page 9: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/9.jpg)
Social Sites
![Page 10: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/10.jpg)
Competitors & Search Engines
• Top [keyword]• Best [keyword]• Greatest [keyword]• 10,50,101 [keyword]
![Page 11: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/11.jpg)
Lots of Ideas… Now What?
• Most likely to succeed– What has the best chance to go popular
• Most beneficial for site– Regular readers, Brand, Conversion
• Most likely to get links– Resourceful, Comprehensive, Evergreen
• Good for Writers– Experience, Passion, Desire
![Page 12: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/12.jpg)
Some Tips…
• Involve Your Staff
• Current Events
• Plan for Success
• Don’t Accept Crap
![Page 14: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/14.jpg)
Tracking Social Media and Linkbait for Affiliates(on the cheap)
By: Todd Malicoat aka stuntdubl
![Page 15: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/15.jpg)
Tracking Social Media - overview
1. When do you track?
2. What do you track?
3. How do you track?
![Page 16: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/16.jpg)
When do you track?
1. Research
1. Preparation
2. Tracking
![Page 17: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/17.jpg)
When do you track? Research
• BEFORE creation• Competitive Analysis
![Page 18: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/18.jpg)
When do you track? Research
• BEFORE creation• Competitive Analysis• Google Search Results
![Page 19: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/19.jpg)
When do you track? Research
• BEFORE creation• Competitive Analysis• Google Search Results• Social Aggregators
![Page 20: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/20.jpg)
When do you track? Preparation
1. Tool setup2. Baseline metrics
![Page 21: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/21.jpg)
When do you track? Results
1. 7 days2. 30 days3. 90 days4. 1 year
![Page 22: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/22.jpg)
What do you track?
1. Traffic2. Awareness3. Links4. Engagement5. Conversions
![Page 23: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/23.jpg)
What do you track? Traffic
1. Unique Visitors2. Page views3. Time on site4. Bounce rate
![Page 24: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/24.jpg)
What do you track? Awareness
1. Brand mentions2. Article/ campaign mentions
![Page 25: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/25.jpg)
What do you track? Links
1. Inbound links to the page/ section2. Trust of inbound links3. Authority of inbound links4. Anchor text of inbound links
![Page 26: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/26.jpg)
What do you track? Engagement
1. Comments on site2. Comments off site3. Length of comments4. Number of contact emails
![Page 27: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/27.jpg)
What do you track? Conversions
1. Leads2. RSS Subscribers3. Sales4. Email newsletter signups5. Other
![Page 28: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/28.jpg)
How do you track?
1. Traffic2. Awareness3. Links4. Engagement5. Conversions
![Page 29: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/29.jpg)
How do you track? Traffic
1. Unique Visitors2. Page views3. Time on site4. Bounce rate
![Page 30: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/30.jpg)
How do you track? Traffic
1. Google Analytics
![Page 31: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/31.jpg)
How do you track? Awareness
1. Brand mentions2. Article/ campaign mentions
![Page 32: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/32.jpg)
How do you track? Awareness
1. Trackur2. WhosTalkin3. Search.twitter.com4. SamePoint.com5. Quarkbase.com6. Custom tools
![Page 33: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/33.jpg)
How do you track? Links
1. Inbound links to the page/ section2. Trust of inbound links3. Authority of inbound links4. Anchor text of inbound links
![Page 34: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/34.jpg)
How do you track? Links
1. Yahoo Site Explorer2. Technorati3. Linkscape
![Page 35: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/35.jpg)
How do you track? Engagement
1. Comments on site2. Comments off site3. Length of comments4. Number of contact emails
![Page 36: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/36.jpg)
How do you track? Engagement
1. Manual?2. Spreadsheets?
![Page 37: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/37.jpg)
How do you track? Conversions
1. Leads2. RSS Subscribers3. Sales4. Email newsletter signups5. Other
![Page 38: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/38.jpg)
How do you track? Conversions
1. Google Analytics2. Salesforce3. Feedburner
![Page 39: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/39.jpg)
1. Client: Private Investigator
Linkbait Example
![Page 40: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/40.jpg)
Linkbait Example
![Page 41: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/41.jpg)
How long would it take to BEG for 250+ links!?!
Linkbait Example
![Page 42: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/42.jpg)
How long would it take to BEG for 250+ links!?!
Linkbait Example
![Page 43: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/43.jpg)
Some Linkbait WILL Bomb
Goals and Expectations
![Page 44: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/44.jpg)
Goals
•20 – 30% Success Rate•Don’t start with less than 5 attempts
•30 – 50k ("nearly worthless") visitors.•100 – several thousand backlinks
•What you REALLY want - •TRUSTED links from high profile industry sites
Goals and Expectations
![Page 45: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/45.jpg)
How long would it take to BEG for 1500+ links!?!
Expectations
![Page 46: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/46.jpg)
Expectation Don’ts•DON’T Expect:•Adsense clicks or many sales.
•Good anchor text
•Link juice direct from social sites
•Long time on site
•Low bounce rate
Expectations
![Page 47: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/47.jpg)
You SHOULD Expect:
•‘Flagship content’.
•Increased Global link popularity
•Increased mindshare &RSS subscribers (future links).
Expectations
![Page 48: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/48.jpg)
Tracking Social Media - Review
1. When do you track?
2. What do you track?
3. How do you track?
![Page 49: Social Media Marketing For Affiliates](https://reader033.vdocuments.mx/reader033/viewer/2022060108/554e2f9eb4c90518468b45a9/html5/thumbnails/49.jpg)
FIN
Search and Social
•Training
•Strategy
•Consulting
Thank you!