Download - Social Media Made Easy
Is Social Media Making Your Head
Spin?
Connie Burtcheard, CMC, MBA
Agency ADvisor
and
Ann N. Videan, APR
vIDEAn Unlimited, LLCJune 2010
Step out of the vortex to create your very own brand of online cool.
No wonder your head is spinning!
127 million U.S. Internet users 50%+ log onto a social network ≥once/mo. 33% of Facebook users and 51% of Twitter users
connect with brands via social media Consumers pay attention to brands' social
efforts and give increasing weight to recommendations/ warnings from peers
eMarketer (June 8, 2010)
Social Media Statistics
How People Share Web Content
There’s method in this madness!
"Those who still think social network users are too busy engaging with friends to notice marketers must change their viewpoint... Brand interactions are real, valuable and growing.”
—Debra Aho Williamson, eMarketer senior analyst
eMarketer (June 8, 2010)
Social Media Usage
You know you’ve got some!
Bio, profile, company description Article, case study, white paper, book Industry tip, data Newsletter Media coverage Testimonial, recommendation Photo, audio, video PowerPoint, presentation Event, invitation
Identify Existing Collateral
Identify Your Goal(s)
Stop the vortex with a strategy!
Q1: Are my prospects using social media?
Q2: What are my goals?◦ Network to develop business◦ Position as opinion leader to build awareness◦ Interact and listen to understand market◦ Share content to drive traffic
Working Your Goals
You want the business, right?
LinkedIn ◦ professional community◦ groups◦ recommendations◦ dialog
Facebook◦ more personal community◦ photos◦ groups, events◦ dialog◦ games
Network
This is where you gain awareness.
Blog◦ content◦ dialog◦ market trends/news
Podcast◦ content
Twitter◦ content◦ research
Position as Opinion Leader
Get clued in to your market!
Twitter◦ research
Technorati◦ industry blogs◦ content
Amazon◦ products
YouTube, Vimeo◦ video
Digg, Stumbleupon, Reddit, Delicious◦ content sharing
Interact and Listen
Make your content irresistible!
YouTube, Vimeo◦ video
Digg, Stumbleupon, Reddit, Delicious◦ content sharing
Web site◦ your public “face”
E-newsletter◦ email
Flickr◦ photos
Slideshare◦ Presentations/pdfs
Share Content
Move Forward
Just follow these easy steps…
Select one social media goal Choose existing collateral (or create new) Post your collateral in a key community(ies) Direct people to that collateral from other
communities Repeat once a week (-ish)
Contact us if the vortex starts up again.
1. Visit IMCUSA.org2. Click “Find a Consultant”3. Click “Member Search”4. Fill in form with contact info:
Connie Burtcheard, CMC, MBAChief ADvisor
Agency ADvisor
Ann N. Videan, APRBusiness-Tribe Architect/Owner
vIDEAn Unlimited, LLC
Your Resources
www.IMCUSA.org
Maintain Your Profile Attach Files and Links Connect with others Create and Manage Blogs Link to Your Social Networks Create Web Pages Search for Opportunities
What Can You Do on www.imcusa.org
Your Basic Information
Your Profile and Preferences
Your Content Marketing
Your Networking
Maintain Your Profile Attach Files and Links Connect with others Create and Manage Blogs Link to Your Social Networks Create Web Pages Search for Opportunities
What Can You Do on www.imcusa.org