Download - Social Media Lessons from Space for Earth
@timmermansr | #SMWRdam
Social media lessons from space
for Earth
Remco Timmermans | @timmermansr | @WorldSpaceWeek
@timmermansr | #SMWRdam
UN-declared @WorldSpaceWeek is the largest public Space event in the world
#WSW2014
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Space is not a destination.
It is a destiny
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In the beginning,there was a race…
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photo credit: NASA
photo credit: RIA Novosti
Mercury – “The Right Stuff”Vostok – Yuri Gagarin
In the 1950’s and 1960’s astronauts were public heroes
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The Moon was the ultimate prize in the Space Race
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photo credit: NASA
Armstrong, Aldrin, Collins
The Apollo 11 crew became instant global super heroes
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Cernan, Stafford, Young
photo credit: NASA
But the Apollo 12 crew remained virtually unknown
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The number of #STEM students followed the decreasing @NASA budget
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Space Shuttle:135 missions that nobody knew cared about…
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photo credit: NASA History OfficeFlight #1: 12 April 1981
The first shuttle launched exactly 20 years after Yuri Gagarin
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photo credit: NASA
Flight #25 – Challenger, 1986
In the 1980’s and 90’s people mostly heard about space incidents
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photo credit: NASA
Flight #113 – Columbia, 2003
First Space Shuttle Columbia became news again only when it exploded
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photo credit: Javier Pedreira
Flight #135 – Atlantis, 2011
In 2011 many Americans seriously thought the space program was over
@timmermansr | #SMWRdamimage credit: XCORphoto credit: SpaceX
image credit: MarsOne
Never have we seen more development in space as in 2014
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You can often see the International Space Station! http://spotthestation.nasa.gov/
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Social Media changed the publicity game for @NASA
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#spacetweeps
Five social media lessons from the most powerful science community in the world:
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#1 – Social Media is a strategic choice
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7.5 millionfollowers
3.6 millionpage
followers
300 million+views
32 channels900,000
subscribers187 million views
800,000 followers
6,800 photos
18 TV channels,
always live!
600,000 followers
19,000 followers
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#2 – Use Social Media for what it was meant
Interaction!
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#3 – Storytelling: Make it personal
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Difficult to engage? Connect to something people know
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Astronauts are slowly becoming public heroes again
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A Social Media success story: @ESA_Rosetta
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Storytelling: How the world embraced @ESA_Rosetta
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Community engagement as taught by @KirstenWagenaar and @ElseKramer. It works!
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photo credit: ESA
Space is not about hardware. It is about human emotion!
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Feeding the #spacetweeps
#4 – Build a community of brand ambassadors
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photo credit: bunnicula
Is it still a secret? Combine online with offline!
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THIS is community management. Literally.
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2011 #STS135
#NASATweetup6,000 registrations
for 150 spots
@timmermansr #SMC055
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100+ #NASASocial events have attracted over 3,000 participants
All staff is involved!
@timmermansr | #SMWRdamphoto credit: NASA/Bill Ingals
#NASASocial: Brand ambassadors for life, 100 at a time
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NASA has evolved into a world leading ‘Social Brand’
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Wanna build a Community? Just add Astronauts!
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#5 – Let the community do the hard work
When the community takes
over…
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What if the Social Media department breaks down?
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15 days15,229 posts
42.3 million impressions
#ThingsNASAMightTweet
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Community Management: Support Community Initiatives!
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Let your community do the hard work! @SpaceApps
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Social media lessons from space
for Earth
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Summarized
#1 – Social Media is a Strategic Choice
#2 – Use Social Media for what it does best: Interact
#3 – Storytelling: Make it Personal
#4 – Community Management: Feed the Ambassadors
#5 – Put your Community to work!
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Thank you#SMWRdam
@TimmermansR@TravelsInOrbit
@WorldSpaceWeek
