Download - Social media is my business module 4
Social Media Is My Business
Module 4: Choosing Your Media
Special thanks to www.freedigitalphotos.net and Salvatore Vuono for the Image. Check out Mr. Vuono's Work at http://bit.ly/96Dwpb
Today’s Agenda
1. Lightning Review of Last Class2. Choosing your media3. Developing a solid Facebook
presence Personal Settings – Privacy 101 Setting up a Facebook Fan Page Exploring Content from a Facebook
Fan Page
Next Week
1. LinkedIn2. Twitter3. YouTube4. Others5. Integrating / Triangulating
Module 1: The 10 Rules of Social Media Marketing Strategy
Don’t focus on the tools. Instead focus on how the tools encourage certain interactions.
Listen. Seek first to understand…..then to be understood.
Social Media Marketing is a commitment, not a campaign.
No channel is an island. Social Media is a team
sport.
Be human. Part of being human is making mistakez.
If you wouldn’t want your grandmother, your spouse or your boss to read it, don’t post it.
If you do it, measure it.
Give. Attitude is everything.
Module 2: Social Media Overview
The Presidential Campaign Janis Krums United Breaks Guitars BlendTec Dell The Story of Roseto
iPad – Will it blend?
http://www.youtube.com/watch?v=lAl28d6tbko
Module 3: Homework
Establish a Facebook, LinkedIn and Twitter Account
Follow Palm Beach State College Twitter Feedhttp://twitter.com/PBStateCollege
Join “Social Media is My Business” Group on LinkedIn
Become a fan of “Social Media is My Business” Group on LinkedIn
Module 4: Choosing Your Media
Which social media channel is best for my business or for my personal objectives?
Ask Yourself This Question:
What interaction are you trying to encourage?______________________________
What interaction are you trying to encourage and why?
Communicate with my customersTo informTo be informedEngage in conversations that
lead to business intimacy
What interaction are you trying to encourage and why?
Brand or company exposure Show savvy Stand out from the masses Mindshare Strengthen / build your reputation Get your brand “covered”
What interaction are you trying to encourage and why?
Drive traffic to my website
Sell products and services Find new clients and employees Generate leads Build a mailing list Diversify Cross sell / Up sell
What interaction are you trying to encourage and why?
Ranking High In Search Engines AAA The higher the Google ranking… If a tree falls in the woods, does it make
a sound?
Which is most important to you?
Rank each of the following from 1 to 5. (1 being the least important, 5 being most important) Communicating with customers Brand Exposure Traffic to your website Ranking high in search engines OTHER ____________
If you want to maximize:
Customer Communication
Brand Exposure
Traffic to Site
Search Engine Optimization
Facebook by the numbers Privacy Settings – LAB SESSION Group page? Fan Page? Neither? Finding content for Fan Page
Best Practices Google Alerts Surveys Photos
Spending Money on Facebook Setting up a Facebook Fan Page – LAB
SESSION
Facebook – Top 10 Privacy Settings1. Friend Lists2. Remove Yourself From Facebook Search Results3. Remove Yourself From Google4. Avoid the Infamous Photo/Video Tag Mistake5. Protect Your Albums6. Prevent Stories From Showing Up in Your Friends’
News Feeds7. Protect Against Published Application Stories8. Make Your Contact Information Private9. Avoid Embarrassing Wall Posts10. Keep Your Friendships Private
Source: http://www.allfacebook.com/2009/02/facebook-privacy/
Facebook – Privacy Settings
LAB SESSION
Facebook By The Numbers
More than 400 million active users 50% of our active users log on to
Facebook in any given day More than 35 million users update
their status each day More than 60 million status updates
posted each day More than 3 billion photos uploaded
to the site each month
Facebook By The Numbers
More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week
More than 3 million active Pages on Facebook
More than 1.5 million local businesses have active Pages on Facebook
More than 20 million people become fans of Pages each day
Pages have created more than 5.3 billion fans
Facebook By The Numbers - Usage
Average user has 130 friends on the site Average user sends 8 friend requests per
month Average user spends more than 55
minutes per day on Facebook Average user clicks the Like button on 9
pieces of content each month Average user writes 25 comments on
Facebook content each month Average user becomes a fan of 4 Pages
each month
Facebook By The Numbers - Mobile
There are more than 100 million active users currently accessing Facebook through their mobile devices.
People that use Facebook on their mobile devices are twice more active on Facebook than non-mobile users.
There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products
Facebook By The Numbers
AdWeek – Value of “Fan” on Social Media?
$3.60
http://bit.ly/c3rWnb
Group Page? Fan Page?
Great for engaging people who like your brand
Great to share and have opinions shared
Ad-Platform – Best in class
Groups vs. Pages
Finding content for your Fan Page
Best Practices Crexent Running Ninja Duffy’s Palm Beach State College
Daily Content To Your Desktop
Best Practice / Time Saver / Automated Google Alerts
www.google.com/alerts What search terms are your customers
searching when they use Google? “virtual office” “running clothes” “insurance issues and trends” “roof repair” “social media for business”
Potential Post For Crexent
Los Angeles Times, 4/1/2010 - Virtual offices are in real demand
Using shared work spaces -- meeting and conference areas, reception desks and copy rooms -- only when
needed is a less-costly alternative to multiyear leases in these tough economic times.
http://articles.latimes.com/2010/apr/01/business/la-fi-virtual-office1-2010apr01
http://bit.ly/cMwioH
Setting Up A Facebook Fan Page
LAB SESSION
HOMEWORK
If you are going to set up a Facebook Fan Page – Post at least 3X, build a stable of three posts.
Check out www.hootsuite.com