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Social media
cloud tools !
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Spea
ker
• SharePoint solution architect – HOWEST• Technology advisor / consultant
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Spea
ker
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Soci
al m
edia
![Page 5: Social media introduction - West-Vlaamse politieschool](https://reader033.vdocuments.mx/reader033/viewer/2022061204/547fc792b4af9f8d148b4615/html5/thumbnails/5.jpg)
Wha
t is
soci
al m
edia
?It is a tool just like television, radio, smoke signals, post-it notes, flyers, cave drawings, tattoos, letters, mobile phone, … A form of media that humans create to communicate. Each in unique. None replaces another, or causes any other form of media to become obsolete.
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Wha
t is
soci
al m
edia
? The goal is not to control the
conversation,the goal is to
enable, inspire & influence.
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Soci
al m
edia
in B
elgi
um? • Internet: 77% (EU avg 58%)
• 57% with Facebook account• 8% with Twitter account• Netlog: 3.000.000 BE users• Politicians• Journalists• Decisions makers• Bloggers
Source: http://www.antleredowl.be/category/blog/bachelorproef/
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Soci
al m
edia
in B
elgi
um?
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Soci
al m
edia
in y
our c
ompa
ny?
• What are the customers/employees ready for?People
• What are your goals?Objectives
• How do you want the relationships with the customers/employees to change?
Strategy
• Build or buy?Technology
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Soci
al m
edia
exa
mpl
es?
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Feed
back
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Moti
vatio
n
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Moti
vatio
n
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Info
rmati
on
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Net
wor
king
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Even
ts
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Jobs
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Clou
d to
ols?
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Mos
t im
port
ant t
ools
*
* For the moment
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Twitt
er• What is happening now?• Followers• @mention• Retweet• #Hashtag I’m eating a
#chocolate
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Face
book
• Friends• Likes• Fan pages• Groups
I like chocolate
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Four
squa
re• Check in• Tips• Mayor
This is where I eat chocolate
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Inta
gram
• $1.000.000.000 Facebook• Mobile
Here is a vintage photo of my
chocolate
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YouT
ube
• Every minute >60 hours of video• 4.000.000.000 view, daily• …
Here I am, eating chocolate
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Link
edIn
• Connections• Recommendations• Groups
My skills include eating chocolate
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Pint
eres
t• ‘pin’ the internet
Here’s a chocolate pie
recipe
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Spoti
fy• Online radio• Free *
Now listening to chocolate
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G+
• Social network• Circles
I’m a google employee who eats chocolate
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How
to m
anag
e al
l thi
s?
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Your
web
site
is y
our h
ome
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Sept
embe
r sch
ool
liftin
g th
e cl
oud
http://www.howest.be/septemberschool