Download - Social media HR Implement Digital
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alks
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HR Morning SeminarConnected Working
Implementing Digital Success
#SSEHRDigital
Who w
alks
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Connected Working: Implementing Digital Success
How to understand the tools
What to use the tools for?
Elements for successful implementation
The role of HR
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How to understand the
tools?
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Technology and Social Interaction
Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein also define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content." Businesses also refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.
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The Conversation Prism
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Many Digital Tools To Support You
AdvertisingCustomer service
RecruitingInternal
communicationEtcetera
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Then There Is This...
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And This...
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People connect, share, collaborate interact with each other and data in various ways from various places.
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What To Use The Tools For?
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First: Communication
Sender ReceiverMedium
Message
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Direction of Communication
1 to 1
1 to ∞
∞ to ∞
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Timing of Communication
Synchronous Asynchronous
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Communication Matrix
Synchronous Asynchronous
1 to 1
1 to ∞
∞ to ∞
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ExerciseWhich tools do you use?
Synchronous Asynchronous
1 to 1 Interview Invitation
1 to ∞ Lecture Vacancy
∞ to ∞ Debate Project
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ExerciseWhich tools do you use?
Synchronous Asynchronous
1 to 1
1 to ∞
∞ to ∞
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Combine Tools With Purpose
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Elements for successful
implementation
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Define Goals
- Strategy- Business objectives- Challenges- Vision/mission
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Measure
- Define the right metrics- Measure current situation- Set up a plan to collect data
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Analyze
- What type of communication?- What tools are there?- What is the current situation?- What are the costs/benefits?- Who are the people you need?- What expertise is missing?- What are people using?
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Implement / Test Drive
- Make the tool available- Make it someone’s job- Get support from top management- Listen- Engage- Improve
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StartSmall
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The Role of HR
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The Human Factor Is Key In Social
Training Recruitment
Facilities Administration
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Sources and other interesting links
http://delicious.com/whowalksthedog/SSEHRDigital
Credits of images and videosConversation Prism by Brian Solis and Jesse ThomasNorway PM by Statministerens Kontor on FlickrLaboratory by tk-link on Flickr
Measure tape by Þorgerður on FlickrLego Crash test Dummy by Jonathan W on Flickr
This presentation has been prepared with care, and without direct commercial gain. I have tried to use copyright free imagery, or made an effort to obtain permission of use. However, if you feel that any photo, picture or text in this presentation infringes your copyright, please inform the author at [email protected].
This presentation itself is licensed under creative commons license by-nc-sa.
The fonts used in this presentation are Junction Regular and Nevis.Junction Regular is available at The League of Moveable Type (http://www.theleagueofmoveabletype.com/) and Nevis at Ten by Twenty (http://www.tenbytwenty.com). Both sites have many more beautiful fonts available.
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Arjan [email protected]
http://twitter.com/arjantupan+371 27 44 88 11
Who walks the Dog provides strategic advice on using innovative ways to optimize your business, focusing on the human factor.
We specialize in social media, CSR and Lean Management / Six Sigma.
27 January 2012