Download - Social Media for Writers
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Social Media:The Web Ahead for Writers
Presented by Ian Huckabee
@ihuckabee • @IanHuckabee • @WeejeeMedia • @[email protected]
WeejeeMedia.com
Chief Weejee, Weejee Media
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Today’s Agenda
10 AM – 11 AM
The Website• Today’s Web• Website and Blog Basics• Let’s create a blog
11:15 AM – 12:15 PM
Social Media Infrastructure• The social media infrastructure• Monitoring and measuring• Let’s create a Facebook page and
a Twitter channel
1 PM – 1:45 PM
Content Strategy• Content strategy for writers• Facebook ideas• Twitter content curation
2 PM – 2:30 PM
Marketing• Social media marketing• Facebook ads• Google AdWords overview2:30 PM – 3 PM: Q & A
This morning This afternoon
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weejeemedia.com/writers
• PDF of these slides• Links to resources mentioned here• Other resources from time to time
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The Internet vs. The Web
Sources: Cisco estimates based on CAIDA publications, Andrew Odlyzko
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Website• Content Management System (CMS)• Optimize for Search (SEO)• Social Tools for Social Media
Social Media Infrastructure• Set up Branded Social Media Channels• Optimize for Social Media (SMO)• Social Media Matrix
Strategy• Monitoring, Targeting• Message, Engagement, Campaigns• Measurement
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Why have a blog?
• So people can find you on the web
• Connect with like-minded people
• Two-way interaction and feedback
• Marketing!
• Book promotion• Online sales channel• Writing practice• Blog about your book• Build an audience• Help build your social
graph
Source: Joann Penn, The Creative Penn
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Web page
Blog post About theAuthor
Buy Book!
Buy it today. 704.555.1212
Share this:
Great Keyworded Headline
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Cross-promote content between the site and your social media channels.
Introduce content to others people’s social graphs.
Syndicate content automatically to certain social media channels.
The website is easily updated with fresh content.
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Blogging Tips
• Blog design• Advertise your books and services• Offer a free giveaway to build your list• Comment on other blogs• Link to your blog from social media
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Let’s create a blog.
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Time for a break
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Social Media Infrastructure
• Branded Social Media channels
• Monitoring tools
• Measuring tools
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facebook.com/pages/WeejeeLearning/281241938601910
facebook.com/WeejeeLearning
Quick! Which one would you click?
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Social Media Infrastructure
• Branded Social Media channels
• Monitoring tools• Twitter Search• Google Blog Search• SocialMention
• HootSuite• TweetDeck• Tweet Adder
• Measuring tools• Google Analytics• AddThis• Facebook Insights
• HootSuite• SocialMention
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Klout Score
• “The Klout Score measures influence based on your ability to drive action.” - Klout
• The standard for measuring influence on the social Web. – Forbes
• Measuring over 100 million people• More than 2000 companies using
the data• True Reach• Amplification• Network Impact
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Writing and Book Communities
Writing Communities• WritersCafe• Scribophile• Authonomy• Writing.com• The Write Idea• Facebook groups• LinkedIn groups
Book Communities• LibraryThing• Shelfari• Goodreads
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Let’s create a Facebook page and a Twitter channel.
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Map It!
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Website and the Social Media Infrastructure
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Lunch, anyone?
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Strategy
Determine objectives• Build awareness• Reach new audience channels• Generate sales• Educate your audience• Establish expertise
Target based on your objectives
Develop a content strategy
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Facebook Page Ideas
• Landing tab – “Please Like!”• About the Author• About the Book• Buy a Copy – eCommerce tabs• YouTube, Flickr
Custom tabs
Wall• Ask questions• Ask people to act on your content
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Engage Influencers
• “The Klout Score measures influence based on your ability to drive action.” - Klout
• The standard for measuring influence on the social Web. – Forbes
• Measuring over 100 million people• More than 2000 companies using
the data• True Reach• Amplification• Network Impact
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Twitter Strategy
• Alerts, Aggregation• Analysis• Automation
Curate and publish engaging content
Use a social media dashboard
Follow campaign• Target based on your objectives
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Content Pyramid
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Let’s curate some content.
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Time for a break. (Almost done!)
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Integrated Marketing
Integrate social media into all marketing efforts
• Website• Market Research• SEM, SEO, SMO ... OMG!• Email Marketing• eCommerce
• Mobile marketing• Print, TV Radio• Sponsorships• Point-of-sale• Group sales
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Facebook Ads
• Target your audience very specifically• Crisp, eye-catching headline• Eye-catching image• Well-crafted copy• Multiple ads (A/B testing)• Budget and duration
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Google AdWords
• Research your keywords• Create 5 ad groups with 4 ads each• Spend the money!• Delete non-performing ads and create
new ones• Bid higher on well-performing
keywords
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Summary
• Don’t lose site of the Big Idea• Make your website social• Build your social media infrastructure• Engage with your audience• Integrate social media in all marketing• Measure your performance
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weejeemedia.com/writers
• PDF of these slides• Links to resources mentioned here