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Technology + Social Impact | meetup.com/net2chicago | @net2chicago
Social Media for Social ImpactFundraising and Customer Relationship Management
Friday, March 27, 2015
NetSquared ChicagoEvent Summary
in partnership with
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Social Media for Social Impact:Fundraising and Customer Relationship Management
Featured Presenter: Nora Brathol, Arka Pana Consulting
Presenter: Nathan Lee Jones, MBA, NetSquared Chicago
Host: Stuart Jamieson, BecomeHost: Nathan Lee Jones, MBA, NetSquared ChicagoHost: Dr. Sayaka Machizawa, The Chicago School
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Disclaimer
The following content includes photos, notes, summaries, and interpretations from a recent NetSquared Chicago event. All content is property of the respective copyright holders. No claim is implied.
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Led by Nora Brathol of Arka Pana ConsultingBA in English; MA in Int’l Human Rights
10+ years online communications, fundraising, and advocacy
Expertise in launching and growing social media
Clients range from Medical Offices to Law Firms; Political Candidates to International Nonprofits
Contact [email protected] | 773.658.9683www.arkapanaconsulting.com facebook.com/arkapanaconsulting | @arkapanallc | @NoraNoH8pinterest.com/arkapanallc | Arka Pana Consulting on Google+Arka Pana Consulting LLC on LinkedIn
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Presentation Notes
Social media is a conversation, not a billboard.- Nora Brathol, Arka Pana Consulting
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Presentation Notes
Creating a Content Calendar● Start Early (at least 3-6mo prior to event)● Share Widely● Consider the platform, purpose, and data● Always connect back to mission and goals
“Sharing is Caring - Collaborate with other orgs!”
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Sample Content CalendarLocal Community Center
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Presentation Notes
Remember Important Dates● #GivingTuesday (first Tuesday after
Thanksgiving)● End of Year Giving● Remember: During national events and/or
crisis, suspend or provide relevant posts
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Presentation Notes
Creating Content● Utilize trending, but relevant topics● Be funny - Ex: nonprofitwithballs.com● Empower Brand Ambassadors● Measure ROI● Follow 80/20 Rule
○ 80% resources / 20% promotion
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Presentation Notes: Tools
Graphics: canva.comContent Scheduling / Conversation Monitoring: Hootsuite, Buffer, Sprout Social, CoSchedule, SocialBroAnalytics: Facebook Insights, Google Analytics, twitter.analytics.comTwitter Management: Hootsuite, Manage Flitter, Unfollowme
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Additional Resources
Example Medium blog post by charity:water: https://medium.com/charity-water/the-last-walk-for-water-979160375b4a
Pinterest board for social media for nonprofits: https://www.pinterest.com/arkapanallc/non-profits-social-media/
Upcoming Classes led by Nora Brathol at The Shift, 4101 N. Broadway:Engaging your Facebook Audience Through Organic Reach and Paid Ads (Wed April 8, 6pm, I am co-presenting with a colleague who is an expert in Facebook ads)How to use Twitter Effectively to Promote your Business or Nonprofit (Thurs April 30, 6:30pm)How to Run a Successful Crowdfunding Campaign (Thurs May 21, 6:30pm, an expert from Indiegogo will be teaching this class but I will be on hand to answer questions about how social media impacts crowdfunding)Optimizing your LinkedIn profile (Tues May 28 6:30pm, I will cover personal profile optimization and branded page optimization)
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CRM Strategy and Methodology
● Customer Relationship Management (CRM)
● “Customers” = Revenue○ Consumers○ Donors○ Grant Agencies○ Sponsors
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Tool ≠ Methodology
Source: ChiefMartec
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Moving from Awareness to Revenue
The Dream:Someone learns about your org and are immediately inspired to donate!
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Moving from Awareness to Revenue
The Reality: Complex and Always Changing
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Moving from Awareness to Revenue
The Goal is to be:Deliberate, Methodical, Efficient, Aware
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Moving from Awareness to RevenueExample Pipeline
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Moving from Awareness to RevenueExample Pipeline (Donor)
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Additional Decision Factors
1. Existing Workflow and IntegrationsNice-to-have vs. Must-have
2. Learning Curve
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Workshop: Crowdsource a Content Calendar
Organization Name: ________________________Organization Mission: _____________________What is/should your organization be known for? Keywords: __________________________________________________________________________Example Fundraising Goal(s): ____________________________________________________________
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Workshop: Crowdsource a Content Calendar
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Technology + Social Impact = Awesome EventsVolunteer-run
50+ Chapters in 20+ CountriesJoin Us!
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www.thechicagoschool.edu/Chicago/Student_Affairs/Community_Partnerships
Special Thanks to Our Event Partners
www.be-come.org
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Prepared by:
Nathan Lee Jones, MBAOrganizer, NetSquared Chicago
Business Strategy forSocial Enterprises andSocial Entrepreneurs
www.nathanleejones.com