Download - Social media for Postgraduate Researchers
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Social Media for
@DrGaryKerrPostgraduate Researchers
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Main Idea
Social media is not a technology, it is a digital ecosystem and so, to understand its value, we have to
take on board what happens within the ecosystem, but, even better, become part of it.
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If you’re not overwhelmed, then you haven’t been paying attention!
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But this doesn’t really tell us what social media is…
Time to correct some misunderstandings
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Social Media has changed society!What do the Queen, the Pope, and the CIA have in common?
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Social Media also signifies a shift in how people undertake their work and how they relate to one another
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“Ignoring social media is like
ignoring email in the 1990’s”
@andymiah
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Where do you fall on the adoption curve?
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The rise of social media aligns with a number of other trajectories evident within society and these are far more powerful explanations for why such radical change is occuring
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•Concerns about our publishing infrastructure•The future of the university•Failings of the media•Rise of mobile culture•The rise of the prosumer• Importance of research impact
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•More connected•More manageable workload•More awareness of change•More creative working life•New ways of discovering colleagues
What’s in it for me?Professional & Personal
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Social media is about creating institutional change
It’s also about building relationships
And it’s about future-proofing academia in a digital era
But it might not be easy!
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It’s not all ‘Me, Me, Me’
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But it is important to figure out the value of each social media platform!
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