Social Media For NonprofitsAlabama Water Rally
Alabama Rivers Alliance Annual Conference
March 17-19, 2012
Sheree Martin, J.D., Ph.D.
Assistant Professor of Visual & Multimedia CommunicationSamford University
I grew up here
Know Your Forest
Brief History of 21st Century Advertising
Photo by Vivek Mukherjee, Creative Commons License via Flickrhttp://www.flickr.com/photos/vivek-mukherjee/2401050588/
Broadcasting
Licensed and used with permission.
Know Your Audience
Choices
Tell your story.
Relationships
Relationships are like your garden.
Monitor
Track
Build A Strong Net(work)
Get Your Feet Wet
"Content Marketing"“Inbound Marketing”
Website + Blog• Tell your story (content)
Social Media• Relationships• Conversations• Share content and drive traffic to
website
SEO
Develop a Plan
+ Editorial Calendar
Execute
Trees
SEO andGoogle+
Facebook Timeline--March 31
Who are your followers?
Who are your loyalists & advocates?
Who are your influencers?
A Few Tools
Hootsuite or Tweetdeck
TweetStats & Twitalyzer
WooRank
More here: http://benfranklinfollies.com/2012/03/15/social-media-for-nonprofits-resources-you-can-use/
Compelling Story
Use Visuals
Call to Action
Share
Grow Your Community
Repeat
Patience
Connect:
LinkedIn: www.linkedin.com/in/ShereeM
Twitter: @RealSheree
Google+: www.gplus.to/Sheree
My website: www.benfranklinfollies.com
Resources For Today's Session:http://benfranklinfollies.com/2012/03/15/social-media-nonprofits-resources/
Email: tmartin –at- samford.edu
All Photos by Sheree Martin, except two as noted.