Download - Social Media for New Businesses
![Page 1: Social Media for New Businesses](https://reader033.vdocuments.mx/reader033/viewer/2022061115/5462fc3eb4af9f711c8b49ce/html5/thumbnails/1.jpg)
ZenAnd the Art of Social Media
![Page 2: Social Media for New Businesses](https://reader033.vdocuments.mx/reader033/viewer/2022061115/5462fc3eb4af9f711c8b49ce/html5/thumbnails/2.jpg)
Before we begin…
![Page 3: Social Media for New Businesses](https://reader033.vdocuments.mx/reader033/viewer/2022061115/5462fc3eb4af9f711c8b49ce/html5/thumbnails/3.jpg)
How should you think
about social media?
![Page 4: Social Media for New Businesses](https://reader033.vdocuments.mx/reader033/viewer/2022061115/5462fc3eb4af9f711c8b49ce/html5/thumbnails/4.jpg)
Now…how should you think
about your customers?
![Page 5: Social Media for New Businesses](https://reader033.vdocuments.mx/reader033/viewer/2022061115/5462fc3eb4af9f711c8b49ce/html5/thumbnails/5.jpg)
Transactions$$$ signsThings to conquer
![Page 6: Social Media for New Businesses](https://reader033.vdocuments.mx/reader033/viewer/2022061115/5462fc3eb4af9f711c8b49ce/html5/thumbnails/6.jpg)
Customers are people.
![Page 7: Social Media for New Businesses](https://reader033.vdocuments.mx/reader033/viewer/2022061115/5462fc3eb4af9f711c8b49ce/html5/thumbnails/7.jpg)
You should have deep and meaningful relationships with your customers.
![Page 8: Social Media for New Businesses](https://reader033.vdocuments.mx/reader033/viewer/2022061115/5462fc3eb4af9f711c8b49ce/html5/thumbnails/8.jpg)
Are customers at the
center of your business?
![Page 9: Social Media for New Businesses](https://reader033.vdocuments.mx/reader033/viewer/2022061115/5462fc3eb4af9f711c8b49ce/html5/thumbnails/9.jpg)
This is important: Businesses that don’t get it don’t win.
![Page 10: Social Media for New Businesses](https://reader033.vdocuments.mx/reader033/viewer/2022061115/5462fc3eb4af9f711c8b49ce/html5/thumbnails/10.jpg)
Customer-focused businesses value relationships,
use the hell out of social media, and win.
![Page 11: Social Media for New Businesses](https://reader033.vdocuments.mx/reader033/viewer/2022061115/5462fc3eb4af9f711c8b49ce/html5/thumbnails/11.jpg)
Social media is a
set of digital tools that helps you find, develop, and deepen relationships with customers.
![Page 12: Social Media for New Businesses](https://reader033.vdocuments.mx/reader033/viewer/2022061115/5462fc3eb4af9f711c8b49ce/html5/thumbnails/12.jpg)
![Page 13: Social Media for New Businesses](https://reader033.vdocuments.mx/reader033/viewer/2022061115/5462fc3eb4af9f711c8b49ce/html5/thumbnails/13.jpg)
Social media is not a set of digital tools that helps you find, develop, and deepen
relationships with customers.
![Page 14: Social Media for New Businesses](https://reader033.vdocuments.mx/reader033/viewer/2022061115/5462fc3eb4af9f711c8b49ce/html5/thumbnails/14.jpg)
Social media is a
way of being.
![Page 15: Social Media for New Businesses](https://reader033.vdocuments.mx/reader033/viewer/2022061115/5462fc3eb4af9f711c8b49ce/html5/thumbnails/15.jpg)
There are some tools
to help you be…
![Page 16: Social Media for New Businesses](https://reader033.vdocuments.mx/reader033/viewer/2022061115/5462fc3eb4af9f711c8b49ce/html5/thumbnails/16.jpg)
Make Your Website Your Hub
Your BrandYour NarrativeYour Store
Your Home
WEBSITE/BLOG
![Page 17: Social Media for New Businesses](https://reader033.vdocuments.mx/reader033/viewer/2022061115/5462fc3eb4af9f711c8b49ce/html5/thumbnails/17.jpg)
Now Add the SpokesSpokes are outposts.
Outposts are neighborhoods.
Neighborhoods are different.
TwitterFacebook
Media
Special EventYouTube
WEBSITE
![Page 18: Social Media for New Businesses](https://reader033.vdocuments.mx/reader033/viewer/2022061115/5462fc3eb4af9f711c8b49ce/html5/thumbnails/18.jpg)
Which Outposts Are For Me?
Research your competitors.
Research your customers.
Where can you add the most value?
Where can you get the best ROI?
TwitterFacebook
Yelp
Special EventYouTube
WEBSITE
![Page 19: Social Media for New Businesses](https://reader033.vdocuments.mx/reader033/viewer/2022061115/5462fc3eb4af9f711c8b49ce/html5/thumbnails/19.jpg)
Which Outposts Are For Me?
Facebooksharing & community
Twitteralerts, specials, customer service
Emailappeals & action
YouTubestorytelling
TwitterFacebook
Yelp
Special EventYouTube
WEBSITE
![Page 20: Social Media for New Businesses](https://reader033.vdocuments.mx/reader033/viewer/2022061115/5462fc3eb4af9f711c8b49ce/html5/thumbnails/20.jpg)
Integration Leads to
Enlightenment.
![Page 21: Social Media for New Businesses](https://reader033.vdocuments.mx/reader033/viewer/2022061115/5462fc3eb4af9f711c8b49ce/html5/thumbnails/21.jpg)
Let’s Talk ExecutionListen
Set up Google alerts for your business, customers, topics.Go to search.twitter.com and see what people are saying about you, or topics of interest to your business.Read blogs/sites of competitors.
PlanUnderstand the people, goals, and measurements that you will work with.
![Page 22: Social Media for New Businesses](https://reader033.vdocuments.mx/reader033/viewer/2022061115/5462fc3eb4af9f711c8b49ce/html5/thumbnails/22.jpg)
Enlightenment involves empowerment.
![Page 23: Social Media for New Businesses](https://reader033.vdocuments.mx/reader033/viewer/2022061115/5462fc3eb4af9f711c8b49ce/html5/thumbnails/23.jpg)
Use Hootsuite to manage the effort.
![Page 24: Social Media for New Businesses](https://reader033.vdocuments.mx/reader033/viewer/2022061115/5462fc3eb4af9f711c8b49ce/html5/thumbnails/24.jpg)
Case Study 1Information/Educational Products
Produces educational videos for health care professionals.
Needs to create a community of buyers.
![Page 25: Social Media for New Businesses](https://reader033.vdocuments.mx/reader033/viewer/2022061115/5462fc3eb4af9f711c8b49ce/html5/thumbnails/25.jpg)
Interact with their community.Add informational value to the community.
Discover what the community wants to learn.Feed the product pipeline.
Case Study 1Goals
![Page 26: Social Media for New Businesses](https://reader033.vdocuments.mx/reader033/viewer/2022061115/5462fc3eb4af9f711c8b49ce/html5/thumbnails/26.jpg)
Comprehensive website for info & orderingEmail newsletter for info & feedback
Facebook for info, feedback, & learning
Case Study 1Strategies to Reach Goals
![Page 27: Social Media for New Businesses](https://reader033.vdocuments.mx/reader033/viewer/2022061115/5462fc3eb4af9f711c8b49ce/html5/thumbnails/27.jpg)
___ Sales___ Email subscribers ___ Website statistics
___ Content interactions ___ New product ideas
Case Study 1Measurement
![Page 28: Social Media for New Businesses](https://reader033.vdocuments.mx/reader033/viewer/2022061115/5462fc3eb4af9f711c8b49ce/html5/thumbnails/28.jpg)
Crowded, existing marketplaceWants to be community hangout
Case Study 2Restaurant or Retail
![Page 29: Social Media for New Businesses](https://reader033.vdocuments.mx/reader033/viewer/2022061115/5462fc3eb4af9f711c8b49ce/html5/thumbnails/29.jpg)
Develop high # of repeat customers.Establish brand recognition in community.Dominate local search for product area.
Case Study 2Goals
![Page 30: Social Media for New Businesses](https://reader033.vdocuments.mx/reader033/viewer/2022061115/5462fc3eb4af9f711c8b49ce/html5/thumbnails/30.jpg)
Optimize online presences for local search.Link loyalty with rewards on Facebook.Link menu item or product to online community.Be front of mind by emailing “how to’s”.
Case Study 2Strategies to Meet Goals
![Page 31: Social Media for New Businesses](https://reader033.vdocuments.mx/reader033/viewer/2022061115/5462fc3eb4af9f711c8b49ce/html5/thumbnails/31.jpg)
Case Study 2Measurement
___ Sales___ Email subscribers___ Website statistics/search impressions___ Fans
![Page 32: Social Media for New Businesses](https://reader033.vdocuments.mx/reader033/viewer/2022061115/5462fc3eb4af9f711c8b49ce/html5/thumbnails/32.jpg)