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Social Media for Alternative & Integrated Wellness
Professionals
By: Michael Tucker
April 26, 2011
Arizona Integrated Wellness Coalition
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Overview• What is Social Mobile Buzz?• Why am I here?• My personal connection with Alternative health• How the Medical Community using Social Media• Business uses for Top Social Networking Sites
Overview• 10 ways to grow your practice with social media
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Founder & CEO, Michael Tucker
Who Are We• Social Mobile Buzz is a social media,
mobile marketing, and integrated brand communications firm
• Founded in October 2009 by Michael Tucker after using social media to obtain overwhelming results for a former employer
• Formally, Xtreme Business International
• Our staff consist of 3 core team members and support staff across the country
• Social Mobile Buzz works with companies and brands in Arizona and throughout the U.S.
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Partial Client List
Vonnie Schultz , RN Very Special Alternatives
Sheila Shea, Spa & School of Colon Hydrotherapy
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Why am I here• The world is facing a man made health crisis
– Harmful Foods (obesity)– Polluted Water– Poor Air Quality
• The healthcare industry is out of control• Alternative medicine is poised to make the
biggest impact• But there are some challenges…Mindset,
Credibility & Money
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My Connection with Alternative Health
• Flexitarian Diet (7yrs)
• Proactive lifestyle choices
• Personal Development & Spirituality
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How is the Medical Community using Social Media
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Integrated Branding
CommunicationsLandscape
Traditional Marketing
NetworkingPrint & Direct Mail
Cold CallsTV & Radio
Out of home…Etc.
Internet Marketing-SEO/SEM
- Media Buying- Management
Social MediaMobile
Advertising
Buzz“Unique relationship
building & PRmethods that cause
clients talk”
93% of all companies employ social media marketing
– Social Media Examiner
Mobile Marketing is expected to reach $50B by 2014 - Mind Commerce
Our Goal is to make these areas work together to increase engagement with your brand
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Henry Ford Hospital: one of the first hospitals to Tweet a live procedure
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Dr. Heins developed his blog and within about three months he experienced a 20% increase in his business by sharing his blog content and using his Twitter account to engage with the local community
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The Top Social Networks
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• 500 Million Users• Updates From
Mobile Phones• Build Relationships• Post Videos,
Pictures• Events/Calendars• Personal and
Business Pages
• 200 Million Users
•140 Character Limit
•Laser Target Followers
•Target Geographically or Keyword
•More Aggressive Marketing
•Lead Generation
•Keyword Research
•Monitor Brand
•Build Buzz
• 80M Professionals
•Average income $100K +
•Locate Industries or Executives
•Group Participation by Common Interests
•Recommendations
•Make Introductions•2 Billion Views a day•Build Relationships•Education & Training•Building Buzz
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10 Ways to grow your Practice with Social Media
1. Choose in…fully participate in building an online presence that creates conversions (internet strategy then social media)
2. Set clear goals that define how you will measure success
3. Build a Brand! Use the web and social share it4. Create a communication calendar to schedule
marketing actions5. Listen to your community
- Google Alerts, - http://Seach.Twitter.com- Pay attention to thought leaders in your field share their
expertise with others
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10 Ways to grow your Practice with Social Media (cont’d)
6. Engage – with the intent of becoming a thought leader
7. Participate in mobile/local commerce and marketing
- Squareup.com- Google Local- Bing Local
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10 Ways to grow your Practice with Social Media (cont’d)
8. Use educational webinars and email newsletters to build relationships local and internationally. People want to be near your energy…let them
9. Track and Measure results (spreadsheet vs. sophisticated software)
10.Have FUN!
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Learn More• FREE 2 hour webinar
• Internet Marketing for Medical Professionals– Internet Marketing strategy & system
development– Online Media buying & Ad Campaign Basics– Social Media Marketing
• Let’s Take a Vote
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Questions
Get this Presentation: SMBuzz to 90210
520-327-0168 or 866-736-8913
SocialMobileBuzz.com