Download - Social Media & Fair Housing
![Page 1: Social Media & Fair Housing](https://reader038.vdocuments.mx/reader038/viewer/2022110118/55492d22b4c905a54c8bfb8e/html5/thumbnails/1.jpg)
1
Fair Housing & Social Media:
An 8 (or so) Point Plan Theresa L. Kitay / Attorney at LawLaw Office of Theresa L. Kitay
Marina del Rey, CA
Nadeen Green / Senior CounselFor Rent Media Solutions
Atlanta, GA
Doug Chasick, CPM, CAPS, CAS, SLE, CDEI
The CallSource Apartment Doctor
Melbourne Beach, FL1
![Page 2: Social Media & Fair Housing](https://reader038.vdocuments.mx/reader038/viewer/2022110118/55492d22b4c905a54c8bfb8e/html5/thumbnails/2.jpg)
2
Fair Housing Liability for Discriminatory Statements
Two key decisions in the internet context:
•Chicago Lawyers’ Committee for Civil Rights Under Law, Inc. v. Craigslist (2008)
•Fair Housing Council of the San Fernando Valley v. Roomates.com (2008)
2
![Page 3: Social Media & Fair Housing](https://reader038.vdocuments.mx/reader038/viewer/2022110118/55492d22b4c905a54c8bfb8e/html5/thumbnails/3.jpg)
33
• Discriminatory real estate ads appear on Craigslist
• Craigslist is not the author of the ads• Craigslist is not the “publisher”• Court’s conclusion: “Can’t sue the
messenger just because the message reveals a third party’s plan to engage in unlawful discrimination.”
Craigslist
![Page 4: Social Media & Fair Housing](https://reader038.vdocuments.mx/reader038/viewer/2022110118/55492d22b4c905a54c8bfb8e/html5/thumbnails/4.jpg)
44
• Mandatory questionnaire for users of roommate matching service.
• Roommates.com is the author of the questionnaire, used to match roommates through a filtered search by the site user.
Roommates.com
![Page 5: Social Media & Fair Housing](https://reader038.vdocuments.mx/reader038/viewer/2022110118/55492d22b4c905a54c8bfb8e/html5/thumbnails/5.jpg)
5
“Author” or “Publisher” is liable as an “information content provider;” actor
with no similar control over content has exemption under Communications Decency Act (and thus
FHA).
5
![Page 6: Social Media & Fair Housing](https://reader038.vdocuments.mx/reader038/viewer/2022110118/55492d22b4c905a54c8bfb8e/html5/thumbnails/6.jpg)
6
1.Control Liability
6
![Page 7: Social Media & Fair Housing](https://reader038.vdocuments.mx/reader038/viewer/2022110118/55492d22b4c905a54c8bfb8e/html5/thumbnails/7.jpg)
7
Target Marketing Through Social Media
• Any Fair Housing concerns?Don’t collect info that has anything to do with FHA protections (including gender identification) because of steering concerns.
• Any privacy concerns?Not really - what’s out there is
public.
7
![Page 8: Social Media & Fair Housing](https://reader038.vdocuments.mx/reader038/viewer/2022110118/55492d22b4c905a54c8bfb8e/html5/thumbnails/8.jpg)
8
Fair Housing and Data Mining Information may be collected and
made available to:
• prospects and residents• third parties
and used for:
•target marketing
•making “connections” or “friends”
•post comments
8
![Page 9: Social Media & Fair Housing](https://reader038.vdocuments.mx/reader038/viewer/2022110118/55492d22b4c905a54c8bfb8e/html5/thumbnails/9.jpg)
9
1.Control Liability2.Data Mining
9
![Page 10: Social Media & Fair Housing](https://reader038.vdocuments.mx/reader038/viewer/2022110118/55492d22b4c905a54c8bfb8e/html5/thumbnails/10.jpg)
10
Does your company have a Social Media Policy?
Some things to think about:
•The culture of your company or organization.
•When and where can employees visit?
•When and where can employees post?
•What can they post?
•How will you handle posts by employees that are inappropriate or unlawful?
•Will your employees be allowed to “friend” residents?
10
![Page 11: Social Media & Fair Housing](https://reader038.vdocuments.mx/reader038/viewer/2022110118/55492d22b4c905a54c8bfb8e/html5/thumbnails/11.jpg)
11
1.Control Liability2.Data Mining3.Policies
11
![Page 12: Social Media & Fair Housing](https://reader038.vdocuments.mx/reader038/viewer/2022110118/55492d22b4c905a54c8bfb8e/html5/thumbnails/12.jpg)
PEOPLE IN SOCIAL
MEDIA
THE MANTRA• If before it wasn’t legal in print, it
is still not legal in print.
• If before it wasn’t legal in print, it is not likely to be legal for Social Media.
![Page 13: Social Media & Fair Housing](https://reader038.vdocuments.mx/reader038/viewer/2022110118/55492d22b4c905a54c8bfb8e/html5/thumbnails/13.jpg)
13
1.Control Liability2.Data Mining3.Policies4.Internet = Print
13
![Page 14: Social Media & Fair Housing](https://reader038.vdocuments.mx/reader038/viewer/2022110118/55492d22b4c905a54c8bfb8e/html5/thumbnails/14.jpg)
1414
• Human models• Real Live Folks (dead is also OK)• Avatars• Characters• In short, any depiction of a
“person” counts.
What’s “People”?
![Page 15: Social Media & Fair Housing](https://reader038.vdocuments.mx/reader038/viewer/2022110118/55492d22b4c905a54c8bfb8e/html5/thumbnails/15.jpg)
1515
The message is clear - diversity is the key.
![Page 16: Social Media & Fair Housing](https://reader038.vdocuments.mx/reader038/viewer/2022110118/55492d22b4c905a54c8bfb8e/html5/thumbnails/16.jpg)
16
1.Control Liability2.Data Mining3.Policies4.Internet = Print5.Diversity is the key
16
![Page 17: Social Media & Fair Housing](https://reader038.vdocuments.mx/reader038/viewer/2022110118/55492d22b4c905a54c8bfb8e/html5/thumbnails/17.jpg)
17
• A reasonable person engaging with your SM site should see people of different race, color and ethnicity, and thus feel welcome.
• Show people with disabilities and children, too (unless you’re exempt senior housing).
17
![Page 18: Social Media & Fair Housing](https://reader038.vdocuments.mx/reader038/viewer/2022110118/55492d22b4c905a54c8bfb8e/html5/thumbnails/18.jpg)
18
Those diverse folks should be shown with
equal dignity; for example, people of color
should not always be the maintenance staff providing services for
white residents.18
![Page 19: Social Media & Fair Housing](https://reader038.vdocuments.mx/reader038/viewer/2022110118/55492d22b4c905a54c8bfb8e/html5/thumbnails/19.jpg)
1919
OK, if:
1. Their depiction is fair housing compliant,
AND
2. You have model releases which you will keep forever.
What about showing staff?
![Page 20: Social Media & Fair Housing](https://reader038.vdocuments.mx/reader038/viewer/2022110118/55492d22b4c905a54c8bfb8e/html5/thumbnails/20.jpg)
2020
What about showing residents?
OK if:
1. Their depiction is fair housing compliant,
AND
2. You have model releases which you will keep forever.
![Page 21: Social Media & Fair Housing](https://reader038.vdocuments.mx/reader038/viewer/2022110118/55492d22b4c905a54c8bfb8e/html5/thumbnails/21.jpg)
21
Best Practice:
ALL printed material, including the internet!
21
![Page 22: Social Media & Fair Housing](https://reader038.vdocuments.mx/reader038/viewer/2022110118/55492d22b4c905a54c8bfb8e/html5/thumbnails/22.jpg)
22
1.Control Liability2.Data Mining3.Policies4.Internet = Print5.Diversity is the key6.Use the EHO logo
22
![Page 23: Social Media & Fair Housing](https://reader038.vdocuments.mx/reader038/viewer/2022110118/55492d22b4c905a54c8bfb8e/html5/thumbnails/23.jpg)
2323
Accessing your website or other internet presence?
![Page 24: Social Media & Fair Housing](https://reader038.vdocuments.mx/reader038/viewer/2022110118/55492d22b4c905a54c8bfb8e/html5/thumbnails/24.jpg)
24
Website Accessibility
• ADA requires accessibility for “places of public accommodation”
• Any “place” that offers housing for rent or sale is a “public accommodation” that must be accessible, including a website.
24
![Page 25: Social Media & Fair Housing](https://reader038.vdocuments.mx/reader038/viewer/2022110118/55492d22b4c905a54c8bfb8e/html5/thumbnails/25.jpg)
25
Why Website Accessibility?• People who cannot see computer
monitors may use screen readers to “speak” the text.
• People who have difficulty using a mouse can use voice recognition software for verbal commands.
• AND... DOJ enforces the ADA with regard to website accessibility.
25
![Page 26: Social Media & Fair Housing](https://reader038.vdocuments.mx/reader038/viewer/2022110118/55492d22b4c905a54c8bfb8e/html5/thumbnails/26.jpg)
26
Follow the “Web Content Accessibility Guidelines” -
www.w3c.org/WAI/Resources
Examples of barriers to people with disabilities:
•Photographs without identifying text
•Navigation links without a “skip” feature
•Unclear description of a text link (i.e., “click here”)
•Use of pdf exclusively
•No telephone or email contact information
26
![Page 27: Social Media & Fair Housing](https://reader038.vdocuments.mx/reader038/viewer/2022110118/55492d22b4c905a54c8bfb8e/html5/thumbnails/27.jpg)
27
![Page 28: Social Media & Fair Housing](https://reader038.vdocuments.mx/reader038/viewer/2022110118/55492d22b4c905a54c8bfb8e/html5/thumbnails/28.jpg)
28
1.Control Liability2.Data Mining3.Policies4.Internet = Print5.Diversity is the key6.Use the EHO logo7.Accessible means
accessible
28
![Page 29: Social Media & Fair Housing](https://reader038.vdocuments.mx/reader038/viewer/2022110118/55492d22b4c905a54c8bfb8e/html5/thumbnails/29.jpg)
29
Important Things we didn’t talk about - because we
only had one hour!
• Sexual harassment via social media• Employee-owned mobile phone use• Electronic communication retention
policies
29
![Page 30: Social Media & Fair Housing](https://reader038.vdocuments.mx/reader038/viewer/2022110118/55492d22b4c905a54c8bfb8e/html5/thumbnails/30.jpg)
30
1.Control Liability2.Data Mining3.Policies4.Internet = Print5.Diversity is the key6.Use the EHO logo7.Accessible means accessible8.Just say KNOW!
30
![Page 31: Social Media & Fair Housing](https://reader038.vdocuments.mx/reader038/viewer/2022110118/55492d22b4c905a54c8bfb8e/html5/thumbnails/31.jpg)
3131
More questions than answers!
The world of social media is a world that is quickly evolving. Keep your eyes open, your
ears to the ground, and know just to where you are leaping!
![Page 32: Social Media & Fair Housing](https://reader038.vdocuments.mx/reader038/viewer/2022110118/55492d22b4c905a54c8bfb8e/html5/thumbnails/32.jpg)
32
1.Control Liability2.Data Mining3.Policies4.Internet = Print5.Diversity is the key6.Use the EHO logo7.Accessible means accessible8.Just say KNOW!9.Informed decision
32
![Page 33: Social Media & Fair Housing](https://reader038.vdocuments.mx/reader038/viewer/2022110118/55492d22b4c905a54c8bfb8e/html5/thumbnails/33.jpg)