Transcript
RESULTS: • 3,900 entries in US & CA• 4,600 new fans in one week!• 5,700 views on our
educational video• Increased engagement• 2,800 new emails for database
CHALLENGE: We want to maximize SEO to draw traffic to our website.For people visiting our site, we want to increase conversion.
SOLUTION: User “review” proven to accelerate conversion...So how do you depict “word of mouth” for a visual brand?
SOLUTION: Ask the people who know our product best – the trampoline owners.
Crowd source the answer.
RESULTS: Able to address the customer’s question.
Integration into official customer service responses.
In case you were wondering… • Tie plastic bags, old CDs, pie plates, tinsel, zip ties • Fake predator – snakes, hawks• Distractions