![Page 1: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/1.jpg)
SOCIAL MEDIA
BUILDING & DISCOVERING NEW COMMUNITIES
![Page 2: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/2.jpg)
#UIUCJOUR
LIVE TWEET
![Page 3: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/3.jpg)
FIRST IMPRESSIONS:
![Page 4: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/4.jpg)
WHY?
![Page 5: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/5.jpg)
WHY USE SOCIAL MEDIA?
![Page 6: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/6.jpg)
WHY USE SOCIAL MEDIA (CONT.)
Extension of real life relationships
![Page 7: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/7.jpg)
WHY USE SOCIAL MEDIA?
Build Relationships:• With Your Community
• With your classmates• With your friends• With your family• With local community• With celebrities
![Page 8: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/8.jpg)
WHY USE SOCIAL MEDIA (CONT.)
Discover New Communities / Ideas
![Page 9: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/9.jpg)
WHY USE SOCIAL MEDIA (CONT.)
An opportunity to be helpful
![Page 10: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/10.jpg)
HOW?
![Page 11: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/11.jpg)
HOW TO BUILD RELATIONSHIPS ON TWITTER
![Page 12: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/12.jpg)
![Page 13: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/13.jpg)
SOCIAL MEDIA GOLDEN RULE
Tweet others the way
You want to be tweeted
![Page 14: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/14.jpg)
HOW TO BUILD RELATIONSHIPS ON TWITTER
1. Identify needs
2. Provides solutions to needs
![Page 15: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/15.jpg)
HOW TO BUILD RELATIONSHIPS ON TWITTER
Create Conversation:
Listen // Ask Questions // Respond // Add something meaningful
![Page 16: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/16.jpg)
LISTENING IS KEY
![Page 17: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/17.jpg)
WHAT?
WHAT DO YOU TWEET ABOUT?
![Page 18: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/18.jpg)
THE PRACTICAL
SOCIAL MEDIA IN ACTION
![Page 19: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/19.jpg)
![Page 20: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/20.jpg)
LISTENING
WHAT DO YOU TWEET ABOUT
![Page 21: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/21.jpg)
GOOD WAYS TO LISTEN
Follow the right people• Community Leaders• Industry Leaders• University leaders
![Page 22: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/22.jpg)
COMMUNITY LEADERS • @chambanamoms
• @chambanalaura
• @CHCEDC
• @CUMTD
• @colaburbana
• @cityofurbana
• @champarks
• @smcchambana
• @smilepolitely
What about industry leaders?
![Page 23: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/23.jpg)
GOOD WAYS TO LISTEN
Use + Follow the Right HashtagsCommunity• #chambana• #UIUC• #UrbanaLove
My Industry• #socEnt• #STEMtoSTEAM
![Page 24: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/24.jpg)
JOURNALISM HASHTAGS• #journchat
• #wjchat
• #mybxb
• #digitaljournalism
• #newmedia
• #digitalmedia
![Page 25: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/25.jpg)
GOOD WAYS TO LISTEN
Create Twitter Lists • Industry Leaders (Journalism, Design,
Social Media, etc)• Friends (Location-based, Family, etc)• Topics (Sports, TV, Celebrities, etc)
![Page 26: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/26.jpg)
![Page 27: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/27.jpg)
![Page 28: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/28.jpg)
![Page 29: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/29.jpg)
RESPONDING
WHAT DO YOU TWEET ABOUT // CONVERSATIONS
![Page 30: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/30.jpg)
![Page 31: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/31.jpg)
![Page 32: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/32.jpg)
![Page 33: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/33.jpg)
![Page 34: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/34.jpg)
![Page 35: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/35.jpg)
HOW TO RESPOND WELL• Have conversations with others
• Begin your conversations and Reply with “@”
• Reply to others who mention you as soon as you can (within 24 hours)
• Retweet what’s relevant to your community or business by selecting a tweet and clicking “Retweet”
• Turn your notifications on – phone or email so you know when people interact with you
![Page 36: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/36.jpg)
RETWEETS
![Page 37: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/37.jpg)
![Page 38: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/38.jpg)
![Page 39: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/39.jpg)
![Page 40: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/40.jpg)
CONTEXT BEFORE CONTENT
![Page 41: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/41.jpg)
CREATING TWEETS
![Page 42: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/42.jpg)
THE ANATOMY OF A TWEET
![Page 43: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/43.jpg)
![Page 44: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/44.jpg)
![Page 45: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/45.jpg)
![Page 46: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/46.jpg)
![Page 47: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/47.jpg)
WHAT DO YOU TWEET ABOUT?
Be A Leader
1) Be a hyperlocal community leader
2) Be an industry thought leader
3) Be active in your community and industry
![Page 48: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/48.jpg)
HYPERLOCAL
"SOCIAL MEDIA IS AN OPPORTUNITY TO RETURN LOCAL FLAVOR TO LOCAL COMMUNITIES." #ATMW @CHAMBANALAURA
![Page 49: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/49.jpg)
TIPS FOR WELL-COMPOSED TWEETS
• Mention your information source (where you found the link, image, etc.)
• Use hashtags that give information about your tweet and promote your brand (i.e. #journalism #socialmedia)
• Make shorter tweets – aim for 120 characters or less to increase the likelihood of retweets
• When mentioning a twitter username at the beginning of a tweet use a period (.) in front of the username. (eg “.@carlcatedral is speaking at #UIUCJOURN)
![Page 50: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/50.jpg)
BE A LEADER THROUGH SERVING
WHAT DO YOU TWEET ABOUT
![Page 51: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/51.jpg)
CASE STUDIES
SOCIAL MEDIA IN ACTION
![Page 52: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/52.jpg)
![Page 53: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/53.jpg)
![Page 54: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/54.jpg)
RESOURCES
![Page 55: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/55.jpg)
RESOURCES AND LINKSLive Tweets from #UIUCJOURN via storify: http://storify.com/carlcatedral/uiucjour-live-tweets
#UIUCJOURN Twitter List: https://twitter.com/carlcatedral/lists/uiucjour
Tweetdeck: http://www.tweetdeck.com/
More info on Twitter Lists: http://mashable.com/2013/05/31/new-twitter-lists/#_
http://mashable.com/2009/11/02/twitter-lists-guide/
Favoriting Tweets: http://socialmediatoday.com/adam-barrell/1444991/2-big-reason-why-you-should-be-favouriting-tweets
![Page 56: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/56.jpg)
SOCIAL MEDIA CLUB CHAMBANA:HTTPS://TWITTER.COM/SMCCHAMBANA
![Page 57: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/57.jpg)
#SMLiveECI: www.carlcatedral.com/smliveeci
![Page 58: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/58.jpg)
![Page 60: Social Media: Building & Discovering New Communities](https://reader033.vdocuments.mx/reader033/viewer/2022052823/55583efbd8b42acb078b4e3d/html5/thumbnails/60.jpg)
THANK YOU