@martinwaxman
Social Media Barometer
Martin Waxman.
CCO Learning Day
@martinwaxman
Good to meet you IRL
@martinwaxman
@martinwaxman
Search me…
@martinwaxman
Search me…
@martinwaxman
Search me…
Ontogeny recapitulates phylogeny
Is semantic search the end of serendipity?
@martinwaxman
The new generation gap
@martinwaxman
Mobility means never having to say you can’t reach me
@martinwaxman
The face of new media
We do the programming but we don’t get paid
@martinwaxman
Digital first
Beyond publicity… Time for PR to lead
@martinwaxman
…putting things in focus
@martinwaxman
How we get there
1. Strategy2. Training3. Content
@martinwaxman
Barometer
1. Search me – semantic search…is it the end of serendipity?
2. Generation gap – 35 is the new dividing line
3. I’d like that to go– mobility means our online connections are always with us
4. Face of new media – we’re the programmers yet we don’t get paid
5. Digital first communications – media’s adapting. PR can no longer sit idly by…
@martinwaxman
@martinwaxman
Contact: Martin [email protected]
Thornley FallisBlog: myPALETTE
Twitter: @martinwaxman Inside PR
