Transcript
Page 1: Social Media and The Event Landscape with Erik Qualman

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Elevate D.C.

Erik’s mobile: 404-808-4561

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1.  Socialnomics

2.  Digital  Leadership

3.  Trends

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Socialnomics

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We  don’t  have  a  choice  on  whether  we  do  digital,  the  choice  is  how  well  we  do  it.

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Digital Leaders Are Made - Not Born

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Simple True Act Map People

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13SIMPLE

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“The trick isn’t adding stuff, it’s taking away.”

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16TRUE

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#TRUE

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18ACT

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“If you want less email, send less email.”

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-­‐  Jeff  Weiner,  CEO  LinkedIn

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TextWe’ve deleted the rogue tweet but rest assured the Red Cross is sober and we’ve confiscated the keys.

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FLAWsome

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MAP

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“If you aren’t getting pushback then you aren’t pioneering.”

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-­‐    Erik  Qualman

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PEOPLE

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1.Lasting #Hashtag 2.Promote the # 3.Engage the external global audience 4.Socialization point person 5.LiveStream 6.Curate & repurpose content 7.Mobile App 8.Academy awards photo opportunities 9.Leverage speakers/executives/celebs 10.Free & Easy WiFi 11.Feedback from onstage 12.Watch Guy Kawasaki

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31Lasting Hashtag

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Promote #

#ElevateDC

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Engage Externally

#ElevateDC

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Live Stream

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Socialization Person

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Curate

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Mobile

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Oscars

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39Leverage

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WiFi

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Onstage Feedback

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Guy Kawasaki

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Text Vegas to: 67076

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44TRENDS

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Momentum Marketing

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Same  Day  &  An+cipatory

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40x  more  business  opportunities  HR  >>  Digital  Team

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Digital  Stamp  =  Digital  Footprints  +  Digital  Shadows

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Elevate D.C.

Erik’s mobile: 404-808-4561


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