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Social Media & Email EtiquetteA Guide for Business Professionals
Gere Jordan, Holony Media, 2/9/16
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HelloMy name is Gere Jordan, President of Holony Media, a Delaware based digital marketing company.
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We use the internet to grow businesses.Through website design, SEO, online advertising, and consulting.
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Who here has both business and personal social media accounts?
Quick Survey
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Agenda for today:
1. General social & email best practices2. Professional email communication3. Reputation and privacy tips4. Closing discussion
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10 Best Practices for Communicating Online
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#1If in doubt, play it safe
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#2Proofread everything
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#3Use Google;
stay informed
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Search for hashtags, acronyms, or trends you aren’t aware of
Know what’s happening before you post
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#4Not everything is a sales op
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#5Don’t mix
business with pleasure
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Personal Business
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#6Handle with tact, then take offline
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#7Stay cool under
pressure
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Don’t feed the trolls
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Somebody who - deliberately or otherwise - engages in a set of behaviors, online, designed to provoke a negative emotional reaction in others.
What is a troll?
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#8Add value; don’t
spam
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#9Apologize when
you screw up
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#10Create a policy
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Email Best Practices
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Include a clear, direct subject line
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Send from a professional
email address
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Think twice before hitting
“reply all”
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Use professional grammar &
regular fonts
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Know your audience
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Reputation & Privacy Tips
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Always set and test your privacy settings
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Google Yourself
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Regularly review your circles and friends list -- they may not
be your BFFs.
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Limit What Others Can Post
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Protect Your Brand
Register your brand across major social networks.
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In Summary
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1. Assume it’s public2. Always proofread3. Use Google often4. It isn’t all sales5. Separate business
General Best Practices
6. Take it offline7. Stay cool8. Add value9. Apologize
10. Make it a policy
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1. Include a clear subject line2. Send from a professional address3. Think twice before hitting “reply all”4. Use professional grammar & fonts5. Know your audience
Email Best Practices
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1. Check privacy settings2. Google yourself3. Review your inner circle4. Limit what others can post5. Protect your brand
Reputation & Privacy Tips
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Closing discussion. What questions do you have?
For more information, including a copy of this presentation, visit our blog at:
http://www.holony.com/blog