Social Media & Email EtiquetteA Guide for Business Professionals
Gere Jordan, Holony Media, 2/9/16
HelloMy name is Gere Jordan, President of Holony Media, a Delaware based digital marketing company.
We use the internet to grow businesses.Through website design, SEO, online advertising, and consulting.
Who here has both business and personal social media accounts?
Quick Survey
Agenda for today:
1. General social & email best practices2. Professional email communication3. Reputation and privacy tips4. Closing discussion
10 Best Practices for Communicating Online
#1If in doubt, play it safe
#2Proofread everything
#3Use Google;
stay informed
Search for hashtags, acronyms, or trends you aren’t aware of
Know what’s happening before you post
#4Not everything is a sales op
#5Don’t mix
business with pleasure
Personal Business
#6Handle with tact, then take offline
#7Stay cool under
pressure
Don’t feed the trolls
Somebody who - deliberately or otherwise - engages in a set of behaviors, online, designed to provoke a negative emotional reaction in others.
What is a troll?
#8Add value; don’t
spam
#9Apologize when
you screw up
#10Create a policy
Email Best Practices
Include a clear, direct subject line
Send from a professional
email address
Think twice before hitting
“reply all”
Use professional grammar &
regular fonts
Know your audience
Reputation & Privacy Tips
Always set and test your privacy settings
Google Yourself
Regularly review your circles and friends list -- they may not
be your BFFs.
Limit What Others Can Post
Protect Your Brand
Register your brand across major social networks.
In Summary
1. Assume it’s public2. Always proofread3. Use Google often4. It isn’t all sales5. Separate business
General Best Practices
6. Take it offline7. Stay cool8. Add value9. Apologize
10. Make it a policy
1. Include a clear subject line2. Send from a professional address3. Think twice before hitting “reply all”4. Use professional grammar & fonts5. Know your audience
Email Best Practices
1. Check privacy settings2. Google yourself3. Review your inner circle4. Limit what others can post5. Protect your brand
Reputation & Privacy Tips
Closing discussion. What questions do you have?
For more information, including a copy of this presentation, visit our blog at:
http://www.holony.com/blog