Download - Social Media: A Job Seeker's Online Toolkit
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Social Media: A Job Seeker’s Online Toolkit
Brody Dorland – April 14th, 2011
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• Define Your Ideal Job• Identify top 5-10
companies• Leverage your
personal networks• Make your job search
your job
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Housekeeping
• Questions• Speed• Introduction• I’m always trying
to “get a job”Brody Dorland
Digital / Social Strategist
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Targeting Your Ideal JobWhat role do you want to play?Top 5 Companies List Research & Profile Them - List Industries, Products, ServicesIdentify Employees, Hiring MgrsConnect with them via Social – Friend/Fan/Follow & Reach Out
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Position Yourself as The Top Candidate
• Building Your Personal Brand Online• Your Unique Value Proposition• How do your skills/talents match their
needs?• Create Your Bio
– Conversational– Skills/Talents & Technical Ability
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Position Yourself as The Top Candidate (cont’d)
• Build Your Online Presence
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Position Yourself as The Top Candidate (cont’d)
• Pick Your Hub– LinkedIn– VisualCV– About.me– A Blog – Wordpress.com / Blogger– Online Resume Website
• Buy/Point your domain name
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Your Online Presence
• Complete Your Account Profiles
• Connect Back to Your Hub
• Track Your Visitor Stats– LinkedIn
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Position Yourself as The Top Candidate (cont’d)
• Content/Engagement Strategies• Share Content from Your Target
Companies• Become a Curator for Your Field
– Industry Blogs, News Sites, Alltop.com
• URL Shorteners – Bit.ly
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Make Your Job Search Your Job
• Submit Your Resume to Job Sites– Monster.com– CareerBuilder.com– Indeed.com– SimplyHired.com
• Identify Industry Sites w/ Job Boards• Find Job Opps within Your Network
– FB – InTheDoor.com– Twitter - @tweetmyjobs
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• Happy Ending…• Brody Dorland – Allure New Media• www.AllureNewMedia.com• ThePublisherMethod.com• ContentMarketingandMerlot.com• [email protected]• Twitter: @brodydorland
Thank You!
