Download - Social media 401
- 1. How tO produce,
Publish & post video for
Your blog and facebook
2. OBJECTIVES:
1 To assist the student in understanding the uses of videos in the
real estate business.
2 To assist the student in understanding the laws that affect
videos.
TABLE OF CONTENT;
WelcomePage 1
ObjectivesPage 2
Table of ContentsPage 3
IntroductionPage 4
Chapter 1: Producing Your Video Page 5
Chapter 2: Publishing Your Video Page 10
Chapter 3: Posting Your VideoPage 18
Chapter 4: ConclusionPage 23
3. WELCOME TO EVERGREEN PROFESSIONAL TRAINING, INC.
Our goal is to provide a positive learning experience for each
student.In order to do that we request your assistance with the
following:
1Please turn off all cell phones / handheld devices, etc. , during
class.Please confine your return calls, texts, emails, etc., to the
breaks.
2Refrain from chatting with other students during class.
3Do not monopolize the conversation-allow other students to ask
questions and participate.
4If you have an experience to share that pertains to the course
material you are encouraged to do so but refrain from using
specific names of people or companies.
5 Derogatory remarks pertaining to other agents, vendors,
companies, etc., are strictly forbidden.
4. WELCOME TO EVERGREEN PROFESSIONAL TRAINING, INC. (cont.)
6Laptops / ipads, etc., are not to be used unless specifically
required for a course such as Social Media classes.
7 Students are required to be in the class room for the entire
course in order to receive clock hours. If the student must
misspart of the class they can make up the time at a future
class.
8 If you need to use the restroom prior to the break please leave
quietly.Students taking too many bathroom breaks may be denied a
certificate.
9 Certificates will be sent via email within approximately 2 weeks
after the class.If a student needs the course number immediately
for their renewal please ask the instructor at the end of the
course or call the school for the course number
(253.720.7151).
10 Students are welcome to audit any class they have taken from our
school-just call ahead and make sure there is space.The student
will need to bring their manual with them to any audited
class.
5. Adding Video to your Blog & Facebook is both an inexpensive
and engaging way to create TARGETED traffic for your real estate
business!The evolution of Online Marketing has seen many changes.
From simple static websites to blogging and social media forums.But
professional sales have always revolved around one basic
concept...getting B2B or belly-to-belly with consumers!
Now we are entering the next phase of Online Marketing that will
get you closer to your customers than ever before...VIDEO! In this
4 CE Clock Hour Class, we will show you how fun and easy producing,
publishing & posting a Video can be!
Many agents are challenged with all the techy details about social
media but they are not that difficult to master.As in previous
classes, we will address the technical issues of adding videos to
your blogs or Facebook.
Videos are a great way to market yourself or your listings and
provide a method for the consumer to be right there with you as you
stroll through a property or explain details about the real estate
market.
6. Before you dive into the technical part of videos lets review
the essentials you need to be aware of that will keep you out of
trouble with the Department of Licensing and other entities (like
courtrooms!).
The DOL requires that real estate agents inform the public who they
are working for by having the Firms name easily recognizable on
anything they publish.When producing a video you should identify
which company you represent as part of your introduction in the
first 15-30 seconds.And remember, you must use your Firms licensed
name and not just your team name unless you have taken the extra
step to have a separate license for your team.That license comes
from the Department of Licensing Real Estate Division, requires
written permission from your Designated Broker and has a $200
fee.
Keep ethics in mind while doing your videos.Bashing other agents
never makes YOU look good!Stick to marketing your property and
pointing out the its great features, or, if promoting yourself,
focus on the benefits such as skill and knowledge that you offer
the potential client.Always remember, most of what you post on the
internet is highly likely to be there a long, long time and that
includes your videos!
7. Another area of law to pay attention to is Fair Housing.It would
be advisable to have a prepared script so you dont try to market
towards, or away from, any particular group of folks.For example,
dont use the words exclusive neighborhood.It immediately brings up
the question of who is being excluded.
Dont plagiarize or violate copyright laws.If you are promoting
yourself and using information from other sources then credit the
other sources.There is nothing negative about making statements
such as, The New York Times stated in todays real estate
section
Using information from other sources can help establish your
credibility and knowledge, however, be sure and let you come
through as that is what people want to see.
Now lets get going on making videos!!
8. Chapter 1:
Producing Your
Video
- Video Camera? 9. Web Camera? 10. Screen Capture? 11. Jing 12. Prezi 13. Camtasia 14. SlideShare 15. Screenr
Producing Your
Video
- Video Camera? 16. Flip 17. Kodak Zi8/Zi10 18. Sony Cyber-shot
Producing Your
Video
- Web Camera? 19. Built-in 20. External
And Sound is crucial-
A simple $15-$30
Microphone is
A must.
21. Keep it Shortish-
Engagement and message
should go hand-in-hand
so keep your content and
Video on point and concise.
22. Producing Your
Video
- Screen Capture? 23. Jing www.jingproject.com 24. Camtasiawww.camtasia.com 25. Preziwww.prezi.com 26. SlideSharewww.slideshare.com 27. Screenr
www.screenr.com
28. Producing Your
Video
- Screen Capture? 29. Jing www.jingproject.com
Producing Your
Video
- Screen Capture? 30. Jing www.jingproject.com
Chapter 2:
Publishing Your
Video
- Windows Movie Maker? 31. Save in .wmv 32. Post Directly to YouTube
Lets Publish a Movie from my flip camera
33. Heres a Flip Video
34. Heres how its made
35. Heres how its made
36. Heres how its made
37. Heres how its made
At this point, I can add a title, any captions I want and even
credits.
I may also want to add some movie themes and even some music!
38. 39. 40. Chapter 3:
Posting Your
Video
- You have 2 options. 41. Post from a saved .wmv file 42. Post from YouTube (or your favorite video hosting site)
Posting Your
Video
- Posting from a saved .wmv file
43. 44. 45. My Granite Movie
46. 47. Posting Your
Video
- Posting from YouTube
48. 49. Copy and Paste this code directly onto your Blog like
this!
50. 51. 52. In Conclusion-Now is the time to become comfortable
with video and adding it in your everyday lives as an Online
Marketer. Fact is, I know of 2 groups already using video
YOUR CUSTOMERS
AND
YOUR COMPETITION!