Download - Social Media 101 for Nonprofits
Presented by: Susan Chavez
SOCIAL MEDIA 101 FOR NONPROFITS
Presented by: Susan Chavez
TODAY’S AGENDA
๏ What to do before you start
๏ Capitalizing on your programming & expertise to create content
๏ Quick tips for the Big Five social networks
Presented by: Susan Chavez
BEFORE YOU GET STARTED...
๏ Bylaws & External Communications Policies
๏ Time, Capacity & Skills
๏ Website
๏ Decide which channel(s) are right for you
Presented by: Susan Chavez
HOW ARE NONPROFITS DOING ON SOCIAL MEDIA?
๏ 67% of nonprofits have no social media strategy or policies
๏ Staffing
๏ Goals
Presented by: Susan Chavez
NONPROFITS ON SOCIAL
MEDIA
Presented by: Susan Chavez
WHY USE FACEBOOK?
๏ 1.32 billion users
๏ 134 million users in the US
๏ Daily average time spent: 21 minutes
Presented by: Susan Chavez
WHY USE TWITTER?
๏ 271 million users
๏ 500 million Tweets are sent per day
๏ 78% of users are on mobile
๏ 23% of users are in the US
Presented by: Susan Chavez
WHY USE YOUTUBE?
๏ 1 billion users
๏ Reaches more US adults ages 18-34 than any cable network
๏ 6 billion hours of video watched each month
๏ 20% of traffic comes from the US
Presented by: Susan Chavez
WHY USE PINTEREST?
๏ 70 million users
๏ 60% of users are from the US
๏ 80% of users are women
๏ average time spent per visit: 14.2 minutes
Presented by: Susan Chavez
WHY USE INSTAGRAM?
๏ 150 million users
๏ 41% of users are between 16-24
๏ 49% of users are women; 51% of users are men
Presented by: Susan Chavez
CREATING CONTENT
๏ Yours
๏ Issue-oriented (i.e. experts, current events)
๏ Supporters (praise)
๏ Collaborators
๏ Anniversaries
๏ Awareness days/weeks/months
๏ Local & of interest to supporters
Presented by: Susan Chavez
CREATING CONTENT
๏ Plan it!
๏ Create a content calendar - add:
๏ Your major events
๏ Awareness days/weeks/months
๏ Anniversaries
๏ Fun stuff (i.e. holidays)
๏ Adapt content for channels
Presented by: Susan Chavez
QUICK TIPS: FACEBOOK
๏ Schedule posts for times when your audience is most likely to be online
Presented by: Susan Chavez
QUICK TIPS: FACEBOOK
๏ Schedule posts for times when your audience is most likely to be online
Presented by: Susan Chavez
QUICK TIPS: FACEBOOK
๏ Schedule posts for times when your audience is most likely to be online
Presented by: Susan Chavez
QUICK TIPS: FACEBOOK
๏ Post visual content
๏ Content that elicits action
Presented by: Susan Chavez
QUICK TIPS: FACEBOOK
Presented by: Susan Chavez
QUICK TIPS: TWITTER
๏ Use a social media dashboard to schedule posts
Presented by: Susan Chavez
QUICK TIPS: TWITTER
๏ Use a social media dashboard to listen
Presented by: Susan Chavez
QUICK TIPS: TWITTER
๏ Identify & use strategic hashtags
Presented by: Susan Chavez
QUICK TIPS: YOUTUBE
๏ Register!
Presented by: Susan Chavez
QUICK TIPS: YOUTUBE
๏ Share on your other social networks
Presented by: Susan Chavez
QUICK TIPS: PINTEREST
๏ Convert personal account to business account
Presented by: Susan Chavez
QUICK TIPS: PINTEREST
๏ Make it social - invite others to pin
Presented by: Susan Chavez
QUICK TIPS: INSTAGRAM
๏ Identify & use strategic hashtags
Presented by: Susan Chavez
QUICK TIPS: INSTAGRAM
๏ Post when your followers post
Presented by: Susan Chavez
Facebook.com/SusanChavezPageTwitter.com/Susan_Chavez
Pinterest.com/Susan_Chavez
THANK YOU!
