Download - SNAP Summit 2008: MySpace on the Open Web
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How to Power Your Site How to Power Your Site With the Social WebWith the Social Web
How to Power Your Site How to Power Your Site With the Social WebWith the Social Web
October 2008October 2008October 2008October 2008
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What Makes Me “Me”?
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What I Say About Me
profile
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What Others Say About Me
reputation
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What I Do
activity
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Who I Know
social graph
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What I Create
content
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Where I Can Go
authentication
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The Web Identity
activity
profile
social graph
reputation
authentication
content
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Social Networks
Social Sites
The Old World
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The Old World
The Lonely Social Network
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Open Identity
The New World
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The New World
The Social Social Network
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The Goal?
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Make Life Simpler
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Tapping Into Identity Standards
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The Identity Standards
activity RSS, ATOM, XMPP, OpenSocial
profilehCard, hCal, OpenSocial, SReg, Attribute Exchange
reputation MicroID
social graphOpenSocial, XFN, FOAF, PortableContacts
authentication OAuth, OpenID
content XSPF, EXIF, etc…
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Why This Matters to You
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User Acquisition
Lower the barrier to entry
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Retention
You become both complementary and indispensable
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Traffic
Make your site and service a fulcrum
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Monetization
Gain valuable insights into your user base by allowing them to easily plug in
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Why This Matters
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The Platforms…
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Your Site
Social Platforms
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Courtesy of Joseph Smarr, from Web 2.0 Expo NYC
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Social Windows
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The Other Platform…
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the web!
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Microformats
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Microformats
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Microformats
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Microformats
hCalhCardXFNhReviewAnd more!
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Closing Thoughts
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The Impact
• The web is becoming an increasingly open and social place, and standards can power social functionality
• Now you don't have to reinvent the wheel when looking to provide new features
• You can not only utilize existing social platforms like MySpace Data Availability, but also tap into existing semantic information
• It is important to understand this distributed landscape and plan intelligently so that you can best leverage these new open building blocks and participate in the ecosystem
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Questions?
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Contact:Max Engel: [email protected]