![Page 1: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/1.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketing
![Page 2: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/2.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
I) Who's @ransbottyn?- Let me google that for you!- From outcast to millionaire!- My CV @ LinkedIn.com/in/ransbottyn
- from a nerd- to a pimp- getting the attention, being a cowboy and a whore- to become a publisher & claim Robin Hood-status- to end up as a Social Media Evangelist
![Page 3: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/3.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynLet me google that for you!
Who's @ransbottyn?
@ransbottyn on twitter?
The Social Guy!
![Page 4: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/4.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynLet me google that for you!
Who's @ransbottyn?
facebook.com/ransbottynfacebook.com/CainRansbottyn
![Page 5: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/5.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynLet me google that for you!
Who's @ransbottyn?
LinkedIn.com/in/ransbottyn
The Network Guy!
![Page 6: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/6.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynLet me google that for you!
Who's @ransbottyn?
ransbottyn.com
The Product Placer!
![Page 7: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/7.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynLet me google that for you!
Who's @ransbottyn?
I drive too fast?
The Marketing Guy!
![Page 8: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/8.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynLet me google that for you!
Who's @ransbottyn?
Me and my BMW M5?
The Cowboy!
![Page 9: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/9.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynLet me google that for you!
Who's @ransbottyn?
Babes in a datacenter?
The Nerd!
![Page 10: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/10.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynLet me google that for you!
Who's @ransbottyn?
Body Hacker? Cain.be?
The Role Model!
![Page 11: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/11.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynLet me google that for you!
Who's @ransbottyn?
SlideShare.net/ransbottyn
The Evangelist!
![Page 12: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/12.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynLet me google that for you!
Who's @ransbottyn?
Customer loyalty?
The Pimp!
![Page 13: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/13.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
I) Who's @ransbottyn?- Let me google that for you!- From outcast to millionaire!- My CV @ LinkedIn.com/in/ransbottyn
- from a nerd- to a pimp- getting the attention, being a cowboy and a whore- to become a publisher & claim Robin Hood-status- to end up as a Social Media Evangelist
![Page 14: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/14.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynFrom outcast to millionaire!
Who's @ransbottyn?
Nerds became millionaires!
How it used to be: revenge of the nerds?
![Page 15: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/15.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynFrom outcast to millionaire!
Who's @ransbottyn?
arrogant & selfish pricks will become the new millionaires!
How it is today: the outcasts are taking over?
![Page 16: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/16.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
I) Who's @ransbottyn?- Let me google that for you!- From outcast to millionaire!- My CV @ LinkedIn.com/in/ransbottyn
- from a nerd- to a pimp- getting the attention, being a cowboy and a whore- to become a publisher & claim Robin Hood-status- to end up as a Social Media Evangelist
![Page 17: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/17.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynMy CV @ LinkedIn.com/in/ransbottyn
Who's @ransbottyn?
Pan-europe internet network company providingco-location services to high-traffic ranked websites!
RealROOT (1998) ?
![Page 18: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/18.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
I) Who's @ransbottyn?- Let me google that for you!- From outcast to millionaire!- My CV @ LinkedIn.com/in/ransbottyn
- from a nerd- to a pimp- getting the attention, being a cowboy and a whore- to become a publisher & claim Robin Hood-status- to end up as a Social Media Evangelist
![Page 19: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/19.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynMy CV @ LinkedIn.com/in/ransbottyn
Who's @ransbottyn?
My first steps in “the online adult entertainment”!
Thisislive.com (2003) ?
![Page 20: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/20.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynMy CV @ LinkedIn.com/in/ransbottyn
Who's @ransbottyn?
But a lot of visitors though... The start of guerilla marketing!
Talking about “bad reputation management”?
![Page 21: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/21.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
I) Who's @ransbottyn?- Let me google that for you!- From outcast to millionaire!- My CV @ LinkedIn.com/in/ransbottyn
- from a nerd- to a pimp- getting the attention, being a cowboy and a whore- to become a publisher & claim Robin Hood-status- to end up as a Social Media Evangelist
![Page 22: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/22.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynMy CV @ LinkedIn.com/in/ransbottyn
Who's @ransbottyn?
Running number one entertainment website in Belgium!
Zattevrienden.be (2005) ?
![Page 23: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/23.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynMy CV @ LinkedIn.com/in/ransbottyn
Who's @ransbottyn?
Let’s blend a brand new iPhone 3G!
How can you get the attention?
![Page 24: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/24.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
I) Who's @ransbottyn?- Let me google that for you!- From outcast to millionaire!- My CV @ LinkedIn.com/in/ransbottyn
- from a nerd- to a pimp- getting the attention, being a cowboy and a whore- to become a publisher & claim Robin Hood-status- to end up as a Social Media Evangelist
![Page 25: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/25.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynMy CV @ LinkedIn.com/in/ransbottyn
Who's @ransbottyn?
Clint.be was born!
ZatteVrienden sold to ThinkMedia (2009) ?
![Page 26: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/26.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
I) Who's @ransbottyn?- Let me google that for you!- From outcast to millionaire!- My CV @ LinkedIn.com/in/ransbottyn
- from a nerd- to a pimp- getting the attention, being a cowboy and a whore- to become a publisher & claim Robin Hood-status- to end up as a Social Media Evangelist
![Page 27: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/27.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
Featured on SlideShare Homepage!
My CV @ LinkedIn.com/in/ransbottyn
Who's @ransbottyn?
The Other Agency to the rescue (2012) ?
![Page 28: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/28.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
II) Which Experiments?- #SocialWeightExperiment - cain.be- "Zwarte Piet"- Let’s fake Emmanuel Rottey!- #GoForZero Guerilla-marketing!- Let’s buy some followers... or bribe them!- Lidl Experiment
![Page 29: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/29.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
The Old Me?
#SocialWeightExperiment - cain.be
Which Experiments?
![Page 30: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/30.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
The New Me!
#SocialWeightExperiment - cain.be
Which Experiments?
![Page 31: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/31.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
Public Accountability!
What’s so Social about the Weight?
#SocialWeightExperiment - cain.be
Which Experiments?
![Page 32: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/32.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
Food Photography as weight loss program!
Sharing is caring?
#SocialWeightExperiment - cain.be
Which Experiments?
![Page 33: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/33.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
II) Which Experiments?- #SocialWeightExperiment - cain.be- "Zwarte Piet"- Let’s fake Emmanuel Rottey!- #GoForZero Guerilla-marketing!- Let’s buy some followers... or bribe them!- Lidl Experiment
![Page 34: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/34.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn“zwarte piet”
Which Experiments?
Publish a racist Tweet!
How to lose 1661 followers in an hour?
![Page 35: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/35.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
II) Which Experiments?- #SocialWeightExperiment - cain.be- "Zwarte Piet"- Let’s fake Emmanuel Rottey!- #GoForZero Guerilla-marketing!- Let’s buy some followers... or bribe them!- Lidl Experiment
![Page 36: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/36.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynLet’s fake Emmanuel Rottey!
Which Experiments?
Pretend to be a popular news anchor!
How to gain 400 followers in less then an hour?
![Page 37: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/37.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
II) Which Experiments?- #SocialWeightExperiment - cain.be- "Zwarte Piet"- Let’s fake Emmanuel Rottey!- #GoForZero Guerilla-marketing!- Let’s buy some followers... or bribe them!- Lidl Experiment
![Page 38: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/38.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn#GoForZero Guerilla-marketing!
Which Experiments?
Guerilla Marketing!
From speeding to a marketing campaign?
![Page 39: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/39.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
II) Which Experiments?- #SocialWeightExperiment - cain.be- "Zwarte Piet"- Let’s fake Emmanuel Rottey!- #GoForZero Guerilla-marketing!- Let’s buy some followers... or bribe them!- Lidl Experiment
![Page 40: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/40.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynLet’s buy some followers... or bribe them!
Which Experiments?
Send them flowers!
How to get new followers?
![Page 41: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/41.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
II) Which Experiments?- #SocialWeightExperiment - cain.be- "Zwarte Piet"- Let’s fake Emmanuel Rottey!- #GoForZero Guerilla-marketing!- Let’s buy some followers... or bribe them!- Lidl Experiment
![Page 42: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/42.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn#Lidl Experiment
Which Experiments?
Abuse your twitter power... and boost it from 500 to 10000 packages!
If a brand promises you food in return for a hashtag?
![Page 43: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/43.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
II) Which Experiments?
Bonus: keywords chosen by the audience in real-time!
![Page 44: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/44.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
III) What about Social Media?
- Privacy is for Losers!- From Zero… (Cowboy Cain / Robin Hood)- ...To Hero (Social Media Evangelist)- ... and still a nerd!
![Page 45: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/45.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynPrivacy is for Losers!
What about Social Media?
Only physical privacy remains... or let’s hope so!
There is no digital privacy?
![Page 46: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/46.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
You put your life online?
Once you leave high school, your privacy ends!
Privacy is for Losers!
What about Social Media?
![Page 47: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/47.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
Telecom data Fail!
All huge telecom operators are selling your data to marketeers as a service!
Privacy is for Losers!
What about Social Media?
![Page 48: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/48.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
Exif data Fail?
Most of public pictures still contain geolocation data!
Privacy is for Losers!
What about Social Media?
![Page 49: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/49.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
Facebook Tagging Fail?
If you like it or not, but you will be tagged by your friends eventually!
Privacy is for Losers!
What about Social Media?
![Page 50: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/50.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
People share everything?
Even when they had sex!
Privacy is for Losers!
What about Social Media?
![Page 51: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/51.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
If we can’t stop it?
We use it in our benefit!
Privacy is for Losers!
What about Social Media?
![Page 52: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/52.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
My life is public?
I share everything on my Social Media Timeline!
Privacy is for Losers!
What about Social Media?
![Page 53: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/53.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
III) What about Social Media?
- Privacy is for Losers!- From Zero… (Cowboy Cain / Robin Hood)- ...To Hero (Social Media Evangelist)- ... and still a nerd!
![Page 54: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/54.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynFrom Zero… (Cowboy Cain / Robin Hood)
What about Social Media?
Act like a real cowboy, buy them...Become a Robin Hood, bribe them!
Where to start?
![Page 55: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/55.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
III) What about Social Media?
- Privacy is for Losers!- From Zero… (Cowboy Cain / Robin Hood)- ...To Hero (Social Media Evangelist)- ... and still a nerd!
![Page 56: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/56.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn...To Hero (Social Media Evangelist)
What about Social Media?
Shock, Impress, Inspire, Engage... and Convince! Claim your respect!
But you can’t buy respect?
![Page 57: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/57.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
III) What about Social Media?
- Privacy is for Losers!- From Zero… (Cowboy Cain / Robin Hood)- ...To Hero (Social Media Evangelist)- ... and still a nerd!
![Page 58: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/58.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn... and still a nerd!
What about Social Media?
Use the right tools on the right time!
SocMed Conversation Management is a full time job?
![Page 59: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/59.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn... and still a nerd!
What about Social Media?
Step 1: Look for a Trending Topic and Tweet about it!
Nerd Alert: “How to get 25+ followers in your car?”
![Page 60: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/60.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn... and still a nerd!
What about Social Media?
Step 2: Follow a few talking about the topic!
Nerd Alert: “How to get 25+ followers in your car?”
![Page 61: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/61.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn... and still a nerd!
What about Social Media?
Step 3: you have your followers,
but watch the road!
Nerd Alert: “How to get 25+ followers in your car?”
![Page 62: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/62.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
IV) What about Product Placement?
- Problems in agency paradise!- Need Eyeballs! New publishers needed!- How it works now!- How @ransbottyn is using it!
![Page 63: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/63.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynProblems in agency paradise!
What about Product Placement?
Advertising formats as we know them are blind spots...People no longer click on it!
Banner Ads on websites are dead?
![Page 64: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/64.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynProblems in agency paradise!
What about Product Placement?
Media Agencies need an extra revenue stream!
CPM Ad prices are dropping - Where's the money?
![Page 65: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/65.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynProblems in agency paradise!
What about Product Placement?
No longer viable business and too low margin (<15%) !
Agencies cannot make enough margin by selling Facebook Ads or Promoted Tweets?
![Page 66: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/66.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynProblems in agency paradise!
What about Product Placement?
Product Placement on The Social Timeline!
Agencies need to come up with something new?
![Page 67: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/67.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynProblems in agency paradise!
What about Product Placement?
Agencies will become Social Media Content BrokersThe new website: Social Media Profiles and Fan Pages!
Agencies also have to find new publishers?
![Page 68: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/68.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
IV) What about Product Placement?
- Problems in agency paradise!- Need Eyeballs! New publishers needed!- How it works now!- How @ransbottyn is using it!
![Page 69: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/69.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynNeed Eyeballs! New publishers needed!
What about Product Placement?
Everyone will be a publisher?
You just need a lot of eyeballs!
![Page 70: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/70.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
IV) What about Product Placement?
- Problems in agency paradise!- Need Eyeballs! New publishers needed!- How it works now!- How @ransbottyn is using it!
![Page 71: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/71.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow it works now!
What about Product Placement?
Everyone knows Product Placement on TV?
Nobody realises product placementis possible on Social Media!
![Page 72: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/72.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow it works now!
What about Product Placement?
Social Media Product Placement has been done before?
by Kim Kardashian and Paris Hilton!
![Page 73: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/73.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow it works now!
What about Product Placement?
Right column are the ads?
Left column is authenticity!
![Page 74: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/74.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow it works now!
What about Product Placement?
Social Media Marketing in 2013 will be?
About contributors!
![Page 75: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/75.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow it works now!
What about Product Placement?
Social Media Marketing in 2013 will be?
About influencers!
![Page 76: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/76.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow it works now!
What about Product Placement?
Social Media Marketing in 2013 will be?
About ambassadors!
![Page 77: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/77.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow it works now!
What about Product Placement?
Brands will spend less money in "classic" ads?
They will go for advertorials:opinion & thought leadership, the ambassadors!
![Page 78: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/78.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow it works now!
What about Product Placement?
What are the pros of #SocMedPP?
- Authenticity- Same message, different package- Tone of Voice- Peers trustworthy- Relevance- Subtlety (non commercial power)
![Page 79: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/79.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow it works now!
What about Product Placement?
What are the cons of #SocMedPP?
- Credibility risk for the brand & wrong association- Liability- Authenticity fail (if you don't believe it, don't post it!)
![Page 80: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/80.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
@ransbottyn's Experiment: Social Media Product Placement
IV) What about Product Placement?
- The Old Marketing 2.0!- Problems in agency paradise!- Need Eyeballs! New publishers needed!- How it works now!- How @ransbottyn is using it!
![Page 81: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/81.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
![Page 82: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/82.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
![Page 83: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/83.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
![Page 84: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/84.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
![Page 85: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/85.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
![Page 86: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/86.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
![Page 87: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/87.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
![Page 88: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/88.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
![Page 89: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/89.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
![Page 90: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/90.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
![Page 91: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/91.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
![Page 92: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/92.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
![Page 93: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/93.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
![Page 94: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/94.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
![Page 95: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/95.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
![Page 96: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/96.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
![Page 97: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/97.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
![Page 98: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/98.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
![Page 99: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/99.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
![Page 100: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/100.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
![Page 101: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/101.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
![Page 102: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/102.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
![Page 103: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/103.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
![Page 104: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/104.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
![Page 105: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/105.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
![Page 106: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/106.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
![Page 107: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/107.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
My presentation is almost finished... time to go to bed... in my sponsored Hotel?
Step 1: you look at booking.com for the best review!
How @ransbottyn is using it!
What about Product Placement?
![Page 108: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/108.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
Step 2: you give a call to the 2nd best hotelfor their best price!
You ask for the Marketing Respresentative ... and ask for a discount in return for visibility!
How @ransbottyn is using it!
What about Product Placement?
![Page 109: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/109.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
Step 3: you email the 2nd best hotel to explain the#SocMedPP-deal and ask for confirmation!
And forward the discounted offer to your preferred hotel!
How @ransbottyn is using it!
What about Product Placement?
![Page 110: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/110.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
Step 4: tweet your next meeting you will be a little later
And get a confirmation of the preferred hotel you can stay for free because you used their competition as leverage!
How @ransbottyn is using it!
What about Product Placement?
![Page 111: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/111.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottyn
Step 5: deliver & give the brand their promised exposure!
This is how to get your suite for free in 15 minutes!
How @ransbottyn is using it!
What about Product Placement?
![Page 112: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/112.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
Before we finish...What about a last Sales Pitch?
![Page 113: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/113.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
@Efteling? Product Placement?
Title TextTitle Text
![Page 114: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/114.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynHow @ransbottyn is using it!
What about Product Placement?
@Efteling? Product Placement?
![Page 115: #Smc040 @ransbottyn's Experiment: Social Media Product Placement](https://reader038.vdocuments.mx/reader038/viewer/2022110310/55a5331c1a28aba75f8b4701/html5/thumbnails/115.jpg)
@ransbottyn's Experiment: Social Media Product PlacementFrom Zero to Hero…
@SMC040 - Editie februari 2013 – Influencer marketingby @ransbottynShoot!
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I need the followers, so contact me!