Antonio Mansilla - Ed Fernandez – Javier Garcia
@amansillalaguia @efernandez @jgmartinez13
SMART HOME SUPERMARKETAUTOMATING YOUR WORLD
THE NEED
300 €
HOW EASY IT IS
DEMO
BUT CONSUMERS SAY:
It is expensiveIt is for Geeks
I do not know what´s available? – Who sell it?
What´s best?
THE NEED-PROBLEM
• Home Automation Solutions have not reached
general public,
• due to high price and, more importantly, complexity and
need of technicians to install.
• Disperse and fragmented offer of home
automation applications and devices
THE OPPORTUNITY
• Provide consumers with the best single point of
discovery and delivery for Home Automation
1,5 Billion homes * 33% internet access = 500 million homes
And make it easy
SOLUTION
• HOME AUTOMATION SUPERMARKET
• Applications
• Devices
• Professional services
The APP “Home Automation” STORE
MAKING THE LINK
HomeEye
SOLUTION
Web Portal
App Store
Suppliers
Installers
Application Examples
Performance ratings
Forums
Recomendations
Knowledge base
SOURCES OF INCOME – PHASE 1
Fee on apps (PRO version)
% on device sales
Fee on Professional services (Installations)
Advertising
SOURCES OF INCOME PHASE 2
Software sales (API fees for 3rd parties)
Hardware sales (inhouse innovative
device/sensors development)
Advanced advertising (offline contextual target
ads)
FORECAST
Year 1 Year 2 Year 3 Year 4 Year 5
# of Customers 200K 2Mn 10Mn 30Mn 50Mn
# of Employees 4 15 25 40 40
Sales $50K $500K $1Mn $3Mn $5Mn
Expenses $175K $550K $950K $2,6Mn $3,5Mn
Profits -$125K -$50K +$50K +$400K +$1,5Mn
TEAM
• Antonio Mansilla. COO Kellogg/Airbus. Consumer markets &
distribution. Expert in HW robotics. 17 yrs experience.
• Ed Fernandez. VP&MD BlackBerry/Nokia. Expert in
mobility, smartphones & mobile internet. 17 yrs experience.
• Javier Garcia, CFO Endemol (TV production company), 15 yrs of International Experience
• Jorge del Casar. Developer expert – HTML5.
• Carlos Longarela. Developer. Content publisher. BlackBerryplatform & webworks expert.
• Adolfo Albaladejo. Telecomm engineer. R&D chief at Universidad Politecnica de Alicante.
