Download - Small Business Recruiting Made Simple: The Essential Checklist | Webcast

Small Business Recrui/ng Made Simple:

The Essen(al Checklist

Shira Appell Customer Educa.on Specialist LinkedIn

Cara Barone Solu.ons Consultant LinkedIn

Lauren Hodgson Sr. Manager, Talent Tractor Beam Infusionso-

Meet your speakers!

What we’ll be covering today

Sourcing the right talent for your small business

Job descrip.ons and pos.ngs that aEract top talent

Talent brand: level the playing field with big companies

#hiretowin | talent.linkedin.com

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4 How InfusionsoL built its talent brand


Every business starts small


The majority of SMBs are growing and 1 in 6 are in hyper growth mode

48%

36%

16%

NON-‐GROWTH Decrease/No Change in

overall revenue YoY

HYPER GROWTH Significant Increase in Overall

Revenue YoY

GROWTH Increase in Overall Revenue Compared to Last Year

*Priming the Economic Engine: How Social media is Driving Growth for Small and Medium Businesses (SMBs) h7p://linkd.in/1iWH5QB


LinkedIn levels the playing field

300M+ Members Worldwide

+2 New Members

per Second

109M+ N. America


Sourcing the right talent for your small business

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Why passive talent is key for your small business

Master Boolean search techniques to find candidates with the skill sets you need

Contact candidates directly with InMail


Your sourcing checklist #1: Focus on passive talent

12% Ac.vely looking

13% Casually looking a few .mes a week

15% Reaching out to personal network

45% Open to talking to a recruiter

15% Completely

sa.sfied, don’t want to move

Active

Passive

þ

+ 25% Ac/ve

=

+ + = 75% Passive

AND

OR

NOT

“ ”

( )

Narrow Search

Expand Search

Remove

Exact Phrase

Group Terms

Your sourcing checklist: #2: Master Boolean search techniques

“Financial Analyst”

Budget AND Forecast

“Financial Analysis” OR Accounting

NOT Recruiter NOT Company

“Financial Analysis” AND (Oracle OR SAP)

þ


Your sourcing checklist: #2: Master Boolean search techniques þ

Let LinkedIn do the work for you

People you may want to hire Similar profiles


Your sourcing checklist: #3: InMail -‐ Contact candidates directly þ

The 9 Golden Rules of InMail:

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Review profile

Grab aEen.on

Show you are selec.ve

Be conversa.onal and brief

Listen well

Focus on goals

Leverage content

Be pa.ent

Include a call to ac.on


Jobs that get top talent for your small business

Your Jobs checklist: 1

CraL an irresis.ble job descrip.on that will source candidates for you

2 Post and promote jobs to the right candidate for your unique role and company

Are People Finding Your Jobs? Are Your Jobs Finding the Right People?


Your Jobs checklist #1: CraL an irresis.ble job descrip.on þ

Save the crea/vity for the job descrip/on, NOT the /tle

Promote your talent brand to stand out against larger companies

Highlight the posi/on’s impact at your small business

Review top “profile matches”

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Your Jobs checklist #2: Promote jobs to the right audience þ

Sponsor jobs for top placement with the right candidate

More applies with Sponsored Jobs

50%

Great talent acquisi.on teams think about jobs the way marketers think about products

Strong brands move people toward

purchase long before they enter the store

©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

What would it mean for you?

Your talent brand is the highly social, totally public version of your employer brand that incorporates what your talent – past, present and poten.al -‐ thinks, feels and shares about your company as a place to work.

Evolving Language: The Emergence of Talent Brand



Share your passion, vision, and energy

Strong brands: •  Yield cost savings of up to 50% per hire •  28% lower turnover rate •  Higher response rates from candidates



1

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3 Maximize your presence – through your greatest assets …your employees!

Maximize your presence – through content

Create a “career hub” that showcases your talent brand

Your talent brand checklist #1: create a “career hub” on LinkedIn þ

Career Page þ

#TalentBrand! @SoCalGirl @StacyZapar

Status updates þ

Your talent brand checklist #2: Maximize your presence: content


Your talent brand checklist #3: Maximize your presence: your profile & employees þ

•  Cra- a killer summary

•  Dress it up with rich media

•  Add cerHficaHons

•  Showcase your volunteer acHviHes •  Make your updates more interacHve

þ LinkedIn Profile

Your talent brand checklist #3: Maximize your presence: your profile & employees þ


Infusionsoft + The Talent Tractor Beam


1: We get crystal clear on WHO we need


We get crystal clear on WHO we need


2: We treat hiring like it’s marketing


We treat hiring like it’s marketing LinkedIn


We treat hiring like it’s marketing Facebook


We treat hiring like it’s marketing Glassdoor


We treat hiring like it’s marketing Infusionsoft Website


We treat hiring like it’s marketing Job Descriptions


We treat hiring like it’s marketing Videos …Day In the Life …What you’ll create …Meet the Team


3: Infusionites = Our talent marketers


Infusionites = Our talent marketers Social sharing


Infusionites = Our talent marketers LinkedIn Profiles


Infusionites = Our talent marketers Celebrate Referrals!


TIP 1: Crystal clear on the WHO TIP 2: Treat hiring like its marketing TIP 3: Employees = Marketers


Download RecruiHng for Small Business: The UlHmate LinkedIn Guide

hEp://lnkd.in/SMBguide

Q & A

Download - Small Business Recruiting Made Simple: The Essential Checklist | Webcast

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