Download - Sleepwalk With Me Report
![Page 1: Sleepwalk With Me Report](https://reader033.vdocuments.mx/reader033/viewer/2022042720/568c53471a28ab4916ba1c71/html5/thumbnails/1.jpg)
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Sleepwalk With Me Street, Online, Social Media and Print Advertising Campaign
DMA: Los Angeles Project Manager: Sean Bello [email protected]
![Page 2: Sleepwalk With Me Report](https://reader033.vdocuments.mx/reader033/viewer/2022042720/568c53471a28ab4916ba1c71/html5/thumbnails/2.jpg)
Overview of Campaign This report recaps our efforts on multiple levels including:
• Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and
Dedicated Emailing were all utilized for the film. • Social Media Campus Circle utilized its own Social Media channels to promote the film. We
disseminated content through our Facebook and Twitter channels • Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote
the film through print advertising. • Street Marketing Postering for the film was done in select areas of Los Angeles.
![Page 3: Sleepwalk With Me Report](https://reader033.vdocuments.mx/reader033/viewer/2022042720/568c53471a28ab4916ba1c71/html5/thumbnails/3.jpg)
Sleepwalk Campaign Recap Banner Advertising - 146K impressions, 65 clicks Sweepstakes – Page Views – 1,211, Entries – 622
Dedicated Email – 27K sent, Total Opens – 3,001 to date, Clicks – 399 Newsletter Banner Ad – 1 wk, 27K emails, page views - 2,975, 29 clicks Social Media - CC related channels: Facebook – 6,182; Twitter - 2,742
Calendar Listing - 116 Page Views • Film Review - 283 Page Views Film Trailer - 111 page views
Print Ad (1X) - 30k circ./issue, 90k readership, 500 retail/40 schools
Film Related Page Views – 4,722 Total Clicks – 493
![Page 4: Sleepwalk With Me Report](https://reader033.vdocuments.mx/reader033/viewer/2022042720/568c53471a28ab4916ba1c71/html5/thumbnails/4.jpg)
Outside The Nuart 9:15 PM Saturday Night, September 1
![Page 5: Sleepwalk With Me Report](https://reader033.vdocuments.mx/reader033/viewer/2022042720/568c53471a28ab4916ba1c71/html5/thumbnails/5.jpg)
Outside The Nuart 7:15 PM Saturday Night, September 1
![Page 6: Sleepwalk With Me Report](https://reader033.vdocuments.mx/reader033/viewer/2022042720/568c53471a28ab4916ba1c71/html5/thumbnails/6.jpg)
Sleepwalk Postering #1 Select pictures from our street campaign
![Page 7: Sleepwalk With Me Report](https://reader033.vdocuments.mx/reader033/viewer/2022042720/568c53471a28ab4916ba1c71/html5/thumbnails/7.jpg)
Sleepwalk Postering #2 Select pictures from our street campaign
![Page 8: Sleepwalk With Me Report](https://reader033.vdocuments.mx/reader033/viewer/2022042720/568c53471a28ab4916ba1c71/html5/thumbnails/8.jpg)
Sleepwalk Postering #3 Select pictures from our street campaign
![Page 9: Sleepwalk With Me Report](https://reader033.vdocuments.mx/reader033/viewer/2022042720/568c53471a28ab4916ba1c71/html5/thumbnails/9.jpg)
Print ad in Campus Circle #1 Circulation – 30K Readership – 90K
Distribution – 500 retail outlets and schools in L.A.
![Page 10: Sleepwalk With Me Report](https://reader033.vdocuments.mx/reader033/viewer/2022042720/568c53471a28ab4916ba1c71/html5/thumbnails/10.jpg)
Film Review
Page Views – 283 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
![Page 11: Sleepwalk With Me Report](https://reader033.vdocuments.mx/reader033/viewer/2022042720/568c53471a28ab4916ba1c71/html5/thumbnails/11.jpg)
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The
banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 146K in 6 days. Clicks – 65.
![Page 12: Sleepwalk With Me Report](https://reader033.vdocuments.mx/reader033/viewer/2022042720/568c53471a28ab4916ba1c71/html5/thumbnails/12.jpg)
Dedicated Email
Delivered – 26,889 Opened – 3,001
Clicks – 399
![Page 13: Sleepwalk With Me Report](https://reader033.vdocuments.mx/reader033/viewer/2022042720/568c53471a28ab4916ba1c71/html5/thumbnails/13.jpg)
Campus Circle
Newsletter
Emails – 26,985 Opens – 2,975
Sleepwalk Clicks –29
![Page 14: Sleepwalk With Me Report](https://reader033.vdocuments.mx/reader033/viewer/2022042720/568c53471a28ab4916ba1c71/html5/thumbnails/14.jpg)
Calendar Listing
Page Views – 116 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
![Page 15: Sleepwalk With Me Report](https://reader033.vdocuments.mx/reader033/viewer/2022042720/568c53471a28ab4916ba1c71/html5/thumbnails/15.jpg)
Movie Trailer Page
Page Views – 111 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
![Page 16: Sleepwalk With Me Report](https://reader033.vdocuments.mx/reader033/viewer/2022042720/568c53471a28ab4916ba1c71/html5/thumbnails/16.jpg)
Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach.
Campus Circle Facebook Likes: 6,182 Twitter followers: 2,742
![Page 17: Sleepwalk With Me Report](https://reader033.vdocuments.mx/reader033/viewer/2022042720/568c53471a28ab4916ba1c71/html5/thumbnails/17.jpg)
Social Media Post samples
![Page 18: Sleepwalk With Me Report](https://reader033.vdocuments.mx/reader033/viewer/2022042720/568c53471a28ab4916ba1c71/html5/thumbnails/18.jpg)
Sweepstakes Entries – 622
Page Views – 1,211
Demographics of Entrants
Age – 27% 18 to 34, 46% 35 to 54
Gender – 54% Female Ethnicity – 56%
Caucasian Status – 49% Working,
20% in College
![Page 19: Sleepwalk With Me Report](https://reader033.vdocuments.mx/reader033/viewer/2022042720/568c53471a28ab4916ba1c71/html5/thumbnails/19.jpg)
Sweepstakes Demo. - Age Select images of retail drops
![Page 20: Sleepwalk With Me Report](https://reader033.vdocuments.mx/reader033/viewer/2022042720/568c53471a28ab4916ba1c71/html5/thumbnails/20.jpg)
Sweepstakes Demo. - Ethnicity Select images of retail drops
![Page 21: Sleepwalk With Me Report](https://reader033.vdocuments.mx/reader033/viewer/2022042720/568c53471a28ab4916ba1c71/html5/thumbnails/21.jpg)
Sweepstakes Demo. - Gender Select images of retail drops
![Page 22: Sleepwalk With Me Report](https://reader033.vdocuments.mx/reader033/viewer/2022042720/568c53471a28ab4916ba1c71/html5/thumbnails/22.jpg)
Sweepstakes Demo. - Status Select images of retail drops