GRASS – PRESS RELEASE
»GRASS SUCCESSFUL AT SICAM 2010 EXHIBITION«
NOVEMBER 2010
Page 1
SICAM 2010: a successful exhibition for GRASS
• New products presented exceeded expectations
• Big demand for Dynapro and Tiomos, the new slide and hinge
systems
At the SICAM 2010 exhibition in Pordenone, Italy, GRASS was pleased
with its success from day one. "We anticipated a lot of interest," re-
ported Managing Director Frank Nessler, "but it exceeded our expecta-
tions. Not long after the doors to the exhibition had opened our stand
was already swarming with visitors. We saw a strong demand particu-
larly for Dynapro and Tiomos."
For GRASS this was another successful exhibition in 2010. It comes
on the back of successes earlier in the year as the company created
much interest with its innovative products at the Eurocucina kitchen ex-
hibition in Milan in April and at the IWF exhibition in Atlanta in August,
which focuses on timber processing and furniture. This time, GRASS
showcased its latest product developments for the European market.
Responding to customer requirements: new products at SICAM
On show were numerous developments of the company's innovative
movement systems with which GRASS responds to the needs and re-
quirements of furniture manufacturers.
For base cabinets, GRASS presented a new product creation of the
Nova Pro Crystal double-skin drawer system. This system is now availa-
ble in two versions, Deluxe and Classic. These units feature side ele-
ments made of aluminium, offering customers another individual kitchen
GRASS – PRESS RELEASE
»GRASS SUCCESSFUL AT SICAM 2010 EXHIBITION«
NOVEMBER 2010
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design opportunity. "Current trends in kitchen design work with alumi-
nium for many elements. Of course we respond to that", reports Frank
Nessler. There were also two new product features for the DWD XP
Agantis double-skin drawer system: one was the height adjustment op-
tion for the 127 drawer, and the other was the new design in stainless
steel.
Particular emphasis was placed on special drawer solutions. With Qu-
aturis S, GRASS presented the first movement system for standard cor-
ner-base cabinets at SICAM.
With these product variations, GRASS has again demonstrated the
high degree of individuality with which it responds to the wide range of
requirements of its customers regarding design and appearance. "Look-
ing back we can say that SICAM has again given us valuable insight into
customer requirements so that we can meet these in the future and
maintain our position as industry leaders", says Frank Nessler. The valu-
able new contacts made at the exhibition and the exchanges with exist-
ing customers provide GRASS with a positive perspective for the future.
Pictures:
GRASS Managing Director Frank Nessler, file: Nessler_Frank_GRASS
Tiomos, file: Tiomos_reddot_GRASS
Dynapro, file: Dynapro_reddot_GRASS
GRASS – PRESS RELEASE
»GRASS SUCCESSFUL AT SICAM 2010 EXHIBITION«
NOVEMBER 2010
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Caption Frank Nessler:
Managing Director Frank Nessler was pleased with the success at SICAM
2010 in Pordenone.
Nessler_Frank_GRASS
GRASS – PRESS RELEASE
»GRASS SUCCESSFUL AT SICAM 2010 EXHIBITION«
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Caption Tiomos und Dynapro SICAM:
Big demand for Dynapro and Tiomos, the new slide and hinge systems,
in Italy.
Tiomos_reddot_GRASS
Dynapro_reddot_GRASS
GRASS – PRESS RELEASE
»GRASS SUCCESSFUL AT SICAM 2010 EXHIBITION«
NOVEMBER 2010
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GRASS movement systems
A globally successful group of companies, a fresh brand with tradition
and an extraordinary diversity of perspectives – that’s GRASS in a nut-
shell. With sales revenues of almost 255 million euros in the financial
year 2009, over 1,850 employees at 12 locations and more than 200
distributors in 60 countries, GRASS ranks among the world’s leading
specialists in movement systems. As development partner and systems
supplier to the furniture industry, GRASS has been creating products
which inspire its customers for more than sixty years. GRASS slide and
drawer systems, hinge, flap and corner cabinet systems are brand-name
products that move the furniture of prestigious brands.
GRASS – PRESS RELEASE
»GRASS SUCCESSFUL AT SICAM 2010 EXHIBITION«
NOVEMBER 2010
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GRASS Group Factbox
Owner: Würth Group
Management Board: Thomas Müller (Technology)
Frank Nessler (Marketing/Sales)
Christoph Walter (Finance/Administration)
Employees: More than 1,850 employees worldwide
Sales revenues 2009: 254.6 million euros
Production companies: Austria: Höchst, Götzis and Salzburg;
Germany: Reinheim, Alpirsbach
Czech Republic: Krumlov, Decin
USA: Kernersville NC
Sales companies: France: Chaville
Sweden: Jönköping
USA: Kernersville NC
Canada: Toronto
South Africa: Cape Town, Johannesburg
China: Shanghai
GRASS – PRESS RELEASE
»GRASS SUCCESSFUL AT SICAM 2010 EXHIBITION«
NOVEMBER 2010
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Press contact
Further information can be requested by contacting our PR agency,
GOOS COMMUNICATION. Downloads and additional information are also
available online at www.grass.at.
GOOS COMMUNICATION
Florian Goos, Yvonne Deters
Dorotheenstraße 56, 22301 Hamburg, Germany
Telephone +49 (40) 284 17 87-0, Fax +49 (40) 284 17 87-60
E-mail: [email protected]
Internet: www.goos-communication.com