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Shifting Expectations and a Culture
of Engagement
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Abundance.
“Nonprofits have access to all the resources they will ever need because of their profound circles of influence. The key is transforming the organization to a culture of meaningful volunteer engagement in order to access those abundant resources.”
- Jill Friedman Fixler
A beginning thought…
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Now, let’s play!
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• Very busy, has many obligations and often volunteers for multiple organizations
• Wants flexibility• Expects to be empowered• Is tech savvy• Doesn’t want to simply make a contribution; wants to make a difference
• Doesn’t want to be micromanaged
The “New Breed” of Volunteer
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The Participatory Revolution
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So, what can we do about it?
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Management
Engagement
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Management to Engagement
Recruitment
Cultivation and networking
Placement
Negotiation and
agreementSupervision Support
Performance
ReviewPerformance
measurementRecognition Authentic acknowledgement
Retention Sustainability
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From Us & Them to We
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Assessment of Organizational Volunteer Engagement
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Strengths and Surprises
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• What will you need to change to move further toward a culture of engagement?
• What is one SMALL change you can EASILY make to tweak your program to better fit the needs of the “New Breed” of volunteer?
• What is one BIG change that you’ll need to WORK TOWARD to better engage the “New Breed?”
Changes
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• Don’t go it alone!• Start small.• Build on your successes.• Remember the abundance!• Go to Burgen’s session “Planning for Successful
Changes”
Moving toward a Culture of Volunteer Engagement
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Allison RuncheyVolunteer Outreach Coordinator
Minnesota Literacy Council