Sharing perceptions of responsible travel
UK and Nordic perspectives
Laura Greenman
Eco travel guide series
An Ecoescape
An Ecoescape
Press
2007: two new books
Guidebooks
“Joy is related to the environment and to nature. Should the world’s misery and the
approaching eco-catastrophe make one sad?
The remedy against sadness caused by the world’s misery is to do something about
it.”
Arne Naess
Friluftsliv
Natural environments
ActivitiesLearning
Friluftsliv‘Free air life’
Magnetic North Travel
www.magneticnorth.travel
Friluftsliv
Friluftsliv tensions
1. Luxury versus simplicity
2. Playfulness versus survival
3. Enjoyment versus competitiveness
4. Outdoor generalist versus outdoor specialist
5. Commerciality versus free
Refinement
Nature on show!
Adapt & Innovate
Learning experiences
“Only by paying attention to the experience of generations past may we develop our
abilities to familiarize ourselves with nature.”
Nils Faarland
