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SharePoint’s Social Media Scorecard
Christian Buckley
[email protected]@buckleyPLANET
Tri-State and Princeton SPUGs
November 8th and 9th, 2011
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My Background
Christian Buckley, Director of Product Evangelism at Axceler
• Most recently at Microsoft
• Microsoft Managed Services (now Office 365-Dedicated)
• Advertising Operations, ad platform API program
• Prior to Microsoft, was a senior consultant, working in the software, supply chain, and grid technology spaces focusing on collaboration
• Co-founded and sold a collaboration software company to Rational Software. Also co-authored 3 books on software configuration management and defect tracking for Rational and IBM
• At another startup (E2open), helped design, build, and deploy a SharePoint-like collaboration platform (Collaboration Manager), managing deployment teams to onboard numerous high-tech manufacturing companies, including Hitachi, Matsushita, Seagate, Nortel, Sony, and Cisco
• I live in a small town just east of Seattle, 4 kids. Co-authoring ‘Implementing Microsoft SharePoint 2010 Real-World Projects’ (MSPress, Feb2012)
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Improving Collaboration for 16+ Years Mission: To enable enterprises to simplify, optimize, and
secure their collaborative platforms Delivered award-winning administration and migration
software since 1994 Over 2,000 global customers
Dramatically improve the management of SharePoint
Innovative products that improve security, scalability, reliability, “deployability”
Making IT more effective and efficient and lower the total cost of ownership
Focus on solving specific SharePoint problems (Administration & Migration)
Coach enterprises on SharePoint best practices Give administrators the most innovative tools available Anticipate customers’ needs Deliver best of breed offerings Stay in lock step with SharePoint development and market trends
Axceler Overview
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Agenda
• The rise of social media• What is social media in the enterprise?• Social media inside SharePoint• The scorecard, criteria• The contenders• SharePoint 2010 Scorecard• Summary – how SharePoint 2010 stacks up
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“Social media is media designed to be disseminated through social interaction, created using highly accessible and
scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media
monologues (one-to-many) into social media dialogues (many-to-many).
It supports the democratization of knowledge and information, transforming people from content consumers into content producers.”
Wikipedia.org
Definitions
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What are we talking about?
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The History of Social Media
Images by Robert Watson, http://www.watson.org/~robert/star-lit/wwiv/
Bulletin Board Systems (BBS’s) – (1979 – 1995)
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The History of Social Media
Commercial Online Services
(1979 – 2001)
http://socialmediarockstar.com/history-of-social-media
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What is Social Media in the Enterprise?
The Dawn of the
Word Wide Web – 1991
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What is Social Media in the Enterprise?
IRC, ICQ and
Instant Messenger
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The History of Social Media
P2P – BitTorrent – and
“Social” Media Sharing
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The History of Social Media
Social Networking &
Social News Websites
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The History of Social Media
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The History of Social Media
The Real-Time Statusphere & Location-based Social Web
(2008 – ???)
97
98
99
00
01
02
03
04
05
06
SixDegrees.com
LiveJournal
Ryze
Friendster
Fotolog
MySpace
Tribe.Net
Last.fm
Orkut
Flickr
Dodgeball
YouTube
Xanga
Ning
Yahoo360
Bebo
WindowsLiveSpaces
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Why SharePoint Needs Social
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The islands of information have been moved to SharePoint. NOW WHAT???
You can’t find anything
You can’t tell who owns what
You can’t tell what’s new, what’s old, or what has changed
It’s all disconnected
Why SharePoint Needs Social
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Govern
ance
Metadata
Taxonomy Ad Hoc
Social Media
Search
End Users
Role of Social in SharePoint
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Microsoft SharePoint 2010Ribbon UISharePoint WorkspaceSharePoint MobileOffice Client and Office Web App IntegrationStandards Support
Tagging, Tag Cloud, RatingsSocial BookmarkingBlogs and WikisMy SitesActivity FeedsProfiles and ExpertiseOrg Browser
Enterprise Content TypesMetadata and NavigationDocument SetsMulti-stage DispositionAudio and Video Content TypesRemote Blob StorageList Enhancements
Social RelevancePhonetic SearchNavigationFAST IntegrationEnhanced Pipeline
PerformancePoint ServicesExcel ServicesChart Web PartVisio ServicesWeb AnalyticsSQL Server IntegrationPowerPivot
Business Connectivity ServicesInfoPath Form ServicesExternal ListsWorkflowSharePoint DesignerVisual StudioAPI EnhancementsREST/ATOM/RSS
Communities
Search
Sites
Composites
ContentInsights
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The Social Informatics
Shift
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The Social Informatics Shift
Social Informatics is the study of information and communication tools in cultural and institutional contexts.
It is a cross-disciplinary focus on usage patterns, and is a blend of sociology, anthropology, psychology, technology and business perspectives, examining
the changing way in which we do business.(Wikipedia)
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Btw, the word “app” wasmade “word of the year” 2011
The Social Informatics Shift
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1. Community management tools
2. Open identity
3. Microblogging
4. Social CRM
5. Enterprise applications gaining a social layer
6. Activity streams
7. Social search, analytics, and filtering
8. Enterprise social media workflow
9. Automated compliance monitoring
10. Next-generation unified communicationsDion Hinchcliffe, ZDNet, “Ten emerging enterprise 2.0 technologies to watch” http://blogs.zdnet.com/Hinchcliffe/?p=1224
Emerging Enterprise Technologies
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The Future of Social Media
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The Scorecard
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• Ease of Entry – Internal, External
• Discovery (expertise, interests)
• Contextual Search
• Enterprise Content Management (workflow, business process management)
• Building Communities – External Focus
• Team Collaboration – Internal Focus
• Real-Time Connections
• Cost
• Extensibility
The Scorecard / Criteria
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Facebook Ning
Yammer Salesforce Google+
Jive Box.net
The Contenders
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• Moderation and privacy controls• Microblogging• Activity feeds• Photos and videos• Real-time chat• Groups / discussion forums• Advertising• Events• Blogging• App store
Features Scorecard• Ease of Entry – Internal F,
External A• Discovery B-• Contextual Search D• Enterprise Content Management D• Building Communities A-• Team Collaboration F• Real-Time Connections A• Cost A• Extensibility D-
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Ning
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Ning
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Branding and visual design Moderation and privacy controls Activity feeds RSS feeds Photos and videos Real-time chat Groups / discussion forums Events Blogging App store with tools for YouTube,
LinkedIn, Facebook, Google Apps
Ning
Features Scorecards• Ease of Entry – Internal C, External
B+• Discovery C• Contextual Search F• Enterprise Content Management F• Building Communities A• Team Collaboration C+• Real-Time Connections C+• Cost B• Extensibility C
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Everyone I follow within my org
Threaded FB like
discussions
Post a Status
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Enterprise social networking• Secure collaboration with internal and
external people• Search archives of messages/profiles/tags• Mobile app
Yammer
Features Scorecards• Ease of Entry – Internal A, External
F• Discovery C• Contextual Search C• Enterprise Content Management F• Building Communities C• Team Collaboration D+• Real-Time Connections C• Extensibility F
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Post a Status
Threaded FB like
discussionsMessages/Alerts
CustomDashboar
d
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• Real time feeds• Sales visibility• Activity Stream• Collaboration• Manage & track campaigns• Complete customer profile• Improved marketing efforts
Salesforce
Features Scorecard• Ease of Entry – Internal A, External
F• Discovery B• Contextual Search D• Enterprise Content Management
C+• Building Communities D• Team Collaboration D• Real-Time Connections C• Extensibility F
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• Microblogging• Ability to filter your contacts, feeds• Photo aggregation from circles• Search across your streams
Google+
Features Scorecard
• Ease of Entry – Internal A• Discovery C• Contextual Search C• Enterprise Content Management F• Building Communities F• Team Collaboration B• Real-Time Connections B• Extensibility F
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Set up “observations” about companies,
competitors, events, products, etc
Publish your observations
Interact with others about your
observations, allow people to connect
ideas and solutions
Create or join communities around products, markets,
ideas and align/connect your
observations
Track metrics and activity around those
markets
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Connect your ideas to markets, creating a web of ideas to help you and others see patterns and trends
Attach observations to
business requirements and
strategies
Track conversations
around each idea, cross-reference
other observations
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Create agents to listen to social
media networks and find relevant
information
Organize how you will view the results of your agents
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Teams have real-time presence awareness,
ability to capture conversations and
attach to observations
Wherever you are in the environment, connect with others and build the social
web
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• Social media monitoring tools• Branded public communities• Team collaboration tools• Social CRM• Customer support accelerators• Network / expertise discovery• Metrics, usage patterns, network data• Integration with SharePoint• Uses OpenSocial API• Microblogging, IM, presence awareness
Jive
Features Scorecard• Ease of Entry – Internal A, External
A• Discovery A• Contextual Search A• Enterprise Content Management
B-• Building Communities A• Team Collaboration B• Real-Time Connections A• Cost C• Extensibility B
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Comment/Tag this box (folder)
Ongoing comments
Task Pane
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• Collaboration using a familiar file structure• Sync desktop files to a box• Mobile app• Permission management• Integrated file viewer• Discussions and commenting
Box.net
Features Scorecard
• Ease of Entry – Internal B, External A
• Discovery C• Contextual Search D• Enterprise Content Management F• Building Communities F• Team Collaboration C• Real-Time Connections D• Cost B• Extensibility D
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• Managed Metadata Service• Advanced routing (w/metadata)• User profiles (My Sites)• Status updates/activity feeds• Knowledge mining• Bookmarks (replaces My Links)• Feedback/rating• Note board (Wall)• Podcasting kit• Social tagging• Expertise tagging• Wikis• Share & Track tab• Individual and team blogs• People and social search
SharePoint 2010
Features Scorecard
• Ease of Entry – Internal A+, External C
• Discovery B+• Contextual Search B+• Enterprise Content Management
B+• Building Communities C• Team Collaboration B• Real-Time Connections B• Cost D• Extensibility A-
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SharePoint may not win in any single category, however it is viewed by Gartner and other analyst firms as the only platform able to execute on broader enterprise needs
Final Scorecard
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What users are asking for
Your team wants to build out a Facebook-like social networking solution on your intranet.
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What users are asking for
Your team wants to build an intranet version of Twitter to help everyone stay instantly connected, sharing product, support and competitive information in a secure manner.
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What users are asking for
Your team would like to access critical content and applications offline, and through their personal devices.
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Outside Help
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NewsGator
• Aggregated newsfeed across SharePoint sites, and using Social Sites, feeds outside of SharePoint
• Expanded trackable items• Daily news digest
http://www.newsgator.com
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NewsGator
• Add individuals, groups, and hashtags
• Create groups, each of which have their own microblog, documents, calendar, and other capabilities
• Statistics on social activity
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Attini
• Provisioning process for adding new users
• Attini Talk provides microblogging, nested comments, sharing, mentions and badges
• Improved blog capability, plus • Aggregate news, and • Aggregate video assets
http://www.attini.com
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SnapWorkSocial
• Microblogging• My Site integration• Task integration• Aggregate feeds• On-prem, cloud, and Office365
http://www.snapworksocial.com
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Final thoughts
Identify business gaps that can be filled by social features
Ensure a cultural fit for these new features
Develop a sound plan for deploying these new features, including buy-in from end users and key stakeholders.
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Contact me at Christian Buckley, [email protected], 425-246-2823 On Twitter at @buckleyplanet www.buckleyPLANET.com
Check out SharePointProMag.com article
How SharePoint 2010 Stacks Up to Your End-User Social Media Requirements
For more information