Download - Seven Key Startup Marketing Needs
What’s in Your Startup’s Marketing and Sales Portfolio?
Toronto’s Startup Marketing Landscape
Lots of excited, enthusiastic entrepreneurs
Startups that have built product
Startups with traction and/or cash
Startups that want to do marketing
Startups that do marketing
What I Do
Marketing StrategiesAka: Where to tell your story
Core Messaging(Aka: what’s your story?
Content CreationAka: Developing stories
Clients(startups and fast-growing companies)
Low Hanging Startup Marketing Fruit
An Effective Website
Clear messaging– What do you do?Value propositions – What it’s in for me?Easy navigation – How do get more info?Strong calls to action – What do I do next?
One-Pagers (aka Sales Sheets)
• Provides a “slice” of what your company
does and its products
One-Pagers (aka Sales Sheets)
• Answers key questions: oHow will your product benefit me?oWho are your customers?oHow can I contact you?
• Multiple roles as advance marketing, leave behind or an education/nurturing tool
Easy to understand content, nice design
Nice, bright and colourful design to make info user-friendly
Apricot puts its benefits, features and pricing front in the spotlight.
Competitor Comparisons
• Effectively positions you against rivals• Highlight key differences and advantages:
o Featureso Benefitso Price pointo Great UI/UXo Better customer supporto Target verticalo Integrations
Battle Cards
• Internal cards to educate sales people on the best approaches.
o Key elements: o Product overviewo Key benefits and featureso Differentiationo Points of paino Case studieso Pricingo FAQ
Case Studies
• Tell stories; not the traditional boring rinse & repeat approach
• Tell different kinds of stories to connect with potential customers with different needs
• Embrace the power of design to engage
Newsletters
• Deliver value-added information, not sales and marketing pitches
• Build a regular (monthly?) relationship; stay top of mind
• Build and nurture an email database
Celebrate the
customer
The “Soft Sell”
Section
Value-added
content
Blogs- Thought leadership- Value-added insight
- Answer customer questions- Nurtures corporate culture
- SEO