Download - Session 5: Search Engine Marketing
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One more thing
• Use of the word ‘outsourcing’
• Differences between countries in content andcolour schemes
• Local vs international website
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Why search engine marketing?
• 11.730 search queries on ‘IT outsourcing’
• Majority of site traffic through search
• Conversion-oriented traffic
• Cost-effective
Outline Google session
• Google’s dominant role
• Optimizing your website for SEO
• Online PR & linkbuilding
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Reviewing your Google Position
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Outline Google session
• Google’s dominant role
• Optimizing your website for SEO
• Online PR & linkbuilding
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Which factors influence the search engine ranking for your website?
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Search Engine Optimization (SEO)
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The “Pigeon Update” is a 2014 Google algorithm update to provide more useful, relevant and accurate local search
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Site speed
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SEO Content: Positioning your keywords
– Titles & meta descriptions
– Page title (title tag)
– Meta tags
– Headers (h1, h2, h3)
– Text
– Internal and external links
– Alt tags in pictures
– URL structure
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Landingpage content
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Landingpage content
Outline Google session
• Google’s dominant role
• Optimizing your website for SEO
• Online PR & linkbuilding
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