Download - semKRK #3 - Dawid Medwediuk
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Międzynarodowa strategia SEO
- case study
Dawid Medwediuk
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# Targetowanie
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# Jak robią to znani?
https://www.apple.com
https://www.apple.com/pl/
https://www.apple.com/uk/
https://www.apple.com/de/
itd.
Podkatalogi: TLD krajowe:
https://www.zalando.pl
https://www.zalando.co.uk
https://www.zalando.de
https://www.zalando.at
itd.
Subdomeny:
https://www.wikipedia.org
https://pl.wikipedia.org
https://en.wikipedia.org
https://de.wikipedia.org
itd.
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# Częste błędy
www.domena.pl/uk/ - Z domeną krajową nie zdobędziemy świata
- Duplikaty (brak 301, brak canonicala...)
www.domena.pl/fr/ oraz www.domena.fr
- Zgubione „hreflangi”
brak zwrotnych atrybutów, brak kierowania do samej siebie
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# Picodi.com
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# Międzynarodowe SEO
Domena
www.domena.com
www.domena.com/pl/
www.domena.com/gb/
www.domena.com/fr/
www.domena.com/ie/
www.domena.pl
www.domena.co.uk
www.domena.fr
www.domena.ie
www.domena.com
pl.domena.com
gb.domena.com
fr.domena.com
ie.domena.com
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# Międzynarodowe SEO
rel="alternate" hreflang="x-default"
www.domena.com
www.domena.com/pl/
www.domena.com/gb/
www.domena.com/fr/
www.domena.com/ie/
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# Międzynarodowe SEO
rel="alternate" hreflang="en"www.domena.com
www.domena.com/pl/
www.domena.com/fr/
www.domena.com/ie/
Treść angielska, niezależnie od regionu
www.domena.com/gb/rel="alternate" hreflang="en-GB"
rel="alternate" hreflang="en-IE"
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# Międzynarodowe SEO
rel="alternate" hreflang="en-PL"www.domena.com/pl/en/
www.domena.com/pl/de/
www.domena.com/fr/en/
www.domena.com/fr/de/
rel="alternate" hreflang="de-PL"
rel="alternate" hreflang="en-FR"
rel="alternate" hreflang="de-FR"
![Page 10: semKRK #3 - Dawid Medwediuk](https://reader033.vdocuments.mx/reader033/viewer/2022042600/58a295c41a28ab36508b65e5/html5/thumbnails/10.jpg)
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# Generator hreflang’ów
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# Linki w nagłówku
<link rel="alternate" hreflang="x-default" href="http://www.domena.com/"/>
<link rel="alternate" hreflang="pl-PL" href="http://www.domena.com/pl/"/>
<link rel="alternate" hreflang="en-GB" href="http://www.domena.com/gb/"/>
<link rel="alternate" hreflang="fr-FR" href="http://www.domena.com/fr/"/>
<link rel="alternate" hreflang="en-IE" href="http://www.domena.com/ie/"/>
<link rel="alternate" hreflang="en-PL" href="http://www.domena.com/pl/en/"/>
<link rel="alternate" hreflang="de-PL" href="http://www.domena.com/pl/de/"/>
<link rel="alternate" hreflang="en-FR" href="http://www.domena.com/fr/en/"/>
<link rel="alternate" hreflang="de-FR" href="http://www.domena.com/fr/de/"/>
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# Mapy witryny<url>
<loc>http://www.domena.com/pl/</loc>
<xhtml:link
rel="alternate"
hreflang="fr-FR"
href="http://www.domena.com/fr/"
/>
<xhtml:link
rel="alternate"
hreflang="en-IE"
href="http://www.domena.com/ie/"
/>
</url>
![Page 13: semKRK #3 - Dawid Medwediuk](https://reader033.vdocuments.mx/reader033/viewer/2022042600/58a295c41a28ab36508b65e5/html5/thumbnails/13.jpg)
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# Co zastaliśmy?
thailand.picodi.com
codigosdesconto.com.br
picodi.es
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# Cele migracji
Efekt uboczny
- poprawa ruchu i widoczności
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# Ryzyko
Jak zapobiec możliwym niebezpieczeństwom?
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#1 Audyt Linków
1) Zebranie wszystkich linków
przychodzących (backlinków)
2) Usunięcie duplikatów i załadowanie do
LinkResearchTools - Link DTOX
3) Ręczny audyt wszystkich linków
przychodzących
Szczegółowy proces dla jednej domeny:
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#1 Audyt Linków
4) Stworzenie i wgranie pliku „Disavow”
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#2 Crawl witryny
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#3 Przekierowania domen
codigosdesconto.com.br
picodi.com/br/
picodi.com/tr/
indirimkodlarim.com
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#4 Wzrost widoczności
indirimkodlarim.com-> picodi.com/tr/
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#4 Wzrost widoczności
codigosdesconto.com.br -> picodi.com/br/
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#Yeah!
Czas na migrację pozostałych domen
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#5 Weryfikacja
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#6 Search Console
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# Czarna Owca
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# Czarna Owca
picodi.ru -> picodi.com/ru
Spadek o 16%
Wzrost o 34%
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# Efekty
KodyRabatowe.pl -> picodi.com/pl/
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# Efekty
picodi.es -> picodi.com/es/
Wzrost o 156%
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# Efekty
cuponesdescuentos.com.mx -> picodi.com/mx/
Wzrost o 1040% !
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Dziękuję za uwagę!
Dawid Medwediuk
SEO Specialist