Petr PavluDirector, Systems Engineering, Cisco EETivat, October 30, 2018
Delivering Value Beyond Connectivity
Secure Intelligent Platforms for the Digital Business
Traditional Network
Value
New World
PlatformValue
Where is our Value Today?Value Beyond Connectivity
Analytics & Assurance
Security Policy & BehaviourAutomation
Value Beyond Connectivity
The Network is the Foundation
High Security High Availability High Performance
The world is changing according to Gartner
Source: Gartner Symposium ITXPO, Dubai, March 2018
Digital Business
SecurityMobile IoT Cloud
the secure, intelligent PLATFORM delivering value beyond Connectivity
Complexity
Why Platforms:What is Different?
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Windows/x86 was the most successful
platform in the 80’s and 90’s
Google has evolved to become much more
than search
eBay expanded from an online auction
community into voice services
Apple expands beyond music into digital
entertainment
A Platform:
• Delivers applications or services to a user with a consistent experience
• Can mobilize seamlessly an ecosystem – open standards
• Is pervasive, extensible, and based on open architectures
Examples:
Successful Platforms Evolve Over Time
Today’s Networks are not a Digital Platform But Can Evolve to Become One
Platform Approach
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Windows/x86 was the most successful
platform in the 80’s and 90’s
Google has evolved to become much more
than search
eBay expanded from an online auction
community into voice services
Apple expands beyond music into digital
entertainment
A Platform:
• Delivers applications or services to a user with a consistent experience
• Can mobilize seamlessly an ecosystem – open standards
• Is pervasive, extensible, and based on open architectures
Examples:
Successful Platforms Evolve Over Time
Today’s Networks are not a Digital Platform But Can Evolve to Become One
Platform Approach
Cisco’s R&D Strategy has been focused
on building platform
User Experience
Open Architecture
Systems Integration
Cisco Container Platform DNA Centre
Software Defined Access (SDA)
Network Function Virtualization
(NFV)
Intelligent WAN (SD WAN)
Network Assurance Engine
Jasper Provisioning and Connectivity
Management
App Dynamic
Industrial/Field Network Director
Connected Grid Endpoints
APIC-EM
Hyperflex 3.0
Cisco DevNet
Cisco has been working toward this for years
Now we’re bringing them all together with a Platform ApproachA Platform Approach: Differentiated and based on Software
Analytics & Assurance
Automation
Security & Compliance
Increased Pace of Innovation
Secure, Intelligent Platform for Digital Business
Reinvent the Network
Embrace aMulti-Cloud
WorldUnlock the
Power of DataEmployee and
CustomerExperience
Security is Foundational
Reinvent Networking
The role of the network...the birth of an I.T. headache
Convergence of data and voice –my first ip phone
Petr goes mobile, wlan, laptop and
mobile
Ohoo – security isgetting complicated
Data, voice, video and sharing – hyperconnected and communicative
Where does the application live – Petr
does not care as long as it works
Petr and his desktop PC
43% of time on troubleshooting
Network managment
still CLI
IT can barelycope
Is the Network Ready to Provide a Digital Foundation?
Network
Yesterday`s Network
SecureReliable
Performance
Is the Network Ready to Provide a Digital Foundation?
Network
Yesterday`s Network
SecureReliable
Performance
Today
Visibility Flexible
Cloud Ready Programability
The Network needs to deliver more Value
Visibility Flexible
Cloud Ready Programability
TodayTomorrow
Analytical Insight
BehaviourAware
FullyAutomated
Tomorrow
Analytical Insight
BehaviourAware
FullyAutomated
Vision
The Potential is for a Complete Autonomic Environment
Intent-based Networking
Network infrastructure
Business requirements/needs
VLANs
Subnets
ACLs
AAA
VRFs
VPNs
Abstraction, Intelligence, Automation (Software Defined)
Intent-based network for WANOptimize and secure application performance over any connection to the cloud.
AccessSegment your network and secure user access from the edge to the cloud
Data CenterRun any traditional or cloud native application across any environment
Cloud EdgeSecurely connect and protect workloads moving into the cloud and between clouds.
Intent-based network for
I N T E N T C O N T E X T
S E C U R I T Y
L E A R N I N G
Embrace a Multi-Cloud World
A multicloudapproach enablescustomers to consume services from two or moreclouds where at leastone cloud is public.
Fragmented
Complex
No Data Control
Transforming Management of Multicloud Complexity
GCP
AWS
Other Public Clouds
Azure
SaasSaas
Saas
Saas
SaasSaas
Saas
SaasHybridClouds
Private Private
Multicloud
Cisco Multicloud Software Platform
MulticloudPortfolio
CloudConnect
CloudProtect
CloudAdvisory
CloudConsume
Design, plan, accelerate,and de-risk your multicloud migrations
Deploy, monitor and optimize applications in multicloud environments
Securely extend your private networks into public clouds and ensure the application experience
Protect multicloud identities, direct-to-cloud connectivity, data, and applications including SaaS
Cisco Multicloud Benefits
MulticloudSoftware Analytics ManagementSecurityNetworking
…to connect, protect and consume cloud services.
Unlock the Power of Data
Unlock the Power of DataHigh Level Strategy: Monitor, Analyze, Act
Collection Analytics ExperienceFull Stack Monitoring
Process Analyze Predict Visualize
End User Monitoring
• Data Normalization• Time Normalization• Baselining• Auto-Tagging• Alert Prioritization
• Statistical Analysis• Event Correlation• Application Threat
Analysis• Compliance Analysis• Transaction Analysis
• Pattern Recognition• Classification• Anomaly Detection• Cost Modeling• Trends
• Real-time Analytics• Tag-based Search• Recommendations
Log Analytics Optimize
3rd Party Integrations
• Automation• Remediation
Real Time Analytics for amazing User Experience and Business Insight
Business / App Owner
Acquire and retainhappy users
Drive business outcomes
App Developer
Iterate and release faster with confidence
Focus on building vs. Scale headaches
App Operations
Run the app with high availability/prerf
Rapid time to resolveapp issues/problems
Infrastructure Operations
Understanddependencies & migrate across infrastructure
Troubleshoot data center, latency issues
Security Operations
Secure apps across data center and
network
Regulate & enforce security/whitelist
policies
User
Seamless & secureaccess
Delightful & consistentexperience
DNA Center
Enrich the Employee/Customer Experience
Every Platform Has API’s
DNAWebex Teams Multi-CloudSecurity
Embed innovative services to improve user
experience
Improved flexibility to access your favorite tools
wherever you work
Increased simplicity to build customized solutions
for verticals
- -
Improved integration with your existing
IT management tools
Humans won’t scale to manage networks that deliver the customerexperience demanded.
A delightful user experience
Petr enters the room
System recognizes Petr’s
phone (wifi)
Facial recognition„its definitely Petr”
Petr has TP meeting NOW!
Starts automaticaly.Video traffic
prioritised on WAN.
Network detects two other people with Petr
in room.
Facilites app – trendsroom booking info.
Heating app – adjusts heating accordingly.
Meetingfinishes
QOS turned off on WAN
TP Unit powers down
Lights switch OFF
...but a challenge for IT
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Today TodayMajor Bank Major Retailer
150kemployees
866k devices
8.2kIT staff
~105 devices per IT person
340k employees
605k devices
2.8kIT staff
~216 devices per IT person
1:200
1:1,000,000
new IT staff
18,518
4,000,0005,000,000
47,619
new IoT connections
Major Bank Major Retailer
Security is Foundational
Increased use of Cloud Services and Mobile devices demands a newapproach to Security.
Full lifecycle of on-prem and cloudhosted solutions to maximizeprotection.
Reduced Complexity by reducingthe Number of Vendors required.
Automated Network Segmentationenables Customers to addressCompliance requirements.
Security
Security
Cloud Security
Threat Detection Behavior Analysis
ContentProtection
Identity, Policyand Access
CiscoCybersecurity Portfolio
Deploy Security Everywhere
UTM
NetworkAnalytics
AdvancedMalware
Secure Internet Gateway
WebW W W
Policy and Access
Cloud Access Security
Threat protection Visibility Segmentation
Global Security Intelligence and Telemetry
19.7BThreats Per Day
1.4M
1.1M
1.8B
1B
8.2B
Incoming Malware Samples Per Day
Sender Base Reputation Queries
Per Day
Web Filtering Blocks Per Month
AV Blocks Per Day
Spyware Blocks Per Month
250Threat Researchers
100TBThreat Intelligence
Conclusion
Impacting total IT spend by 4-6%
Customer Cost Benefit:30% Networking Saving, 4-6% IT Budget Saving
Source: Gartner IT Key Metrics Data (2015)
Benefits
End User
Application
Compute + Storage
Network
IT Management, Finance, Admin +IT Service Desk
4-6% Saving
30%+ savings after investments
End User
Applications
Network
Compute +Storage
IT Management, Finance, Admin+ Service Desk
Enterprise IT Spend
Network IT spend typically 15% of total IT spend
Addressable Network Spend
Spend is a mix of Opex and Capex
Opex = 65%
Capex = 35%
Operations Opex
Automation
As-Is to To-Be
As-Is To-Be
30% Savings
NetworkTransport
+Operations
Operations Capex
Transport Charges
NetworkTransport
60%
Operations40%
24%
15%
11%
33%
17%
Unbundled Transport
+Wireless
Virtualization
Analytics Automation Security