Download - Search Marketing Pt.2 - Independent Production Fund - Digital Marketing Workshop - Dec 2013
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INTERNET SEARCH MARKETING – Pt. 2(How?)IPF Digital Marketing Workshop
December 7, 2013
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Internet search & YOUR audience(s)
Who?
Where?
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Internet search & YOUR audience(s)
Internet search =
Keyword research =
Important
audience data source
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How do you use keyword data?
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HOW to use keyword data
For inspiration
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HOW to use keyword data
Prove market viability
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HOW to use keyword data
Find your online audience
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HOW to use keyword data
“Talk the talk” of your audience
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HOW to use keyword data
Attract new audiences
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EXERCISE
Brainstorming keywords
See handout #1
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EXERCISE
Using the Google Keyword Planner
Log in to: http://www.google.com/adwords
See handout #2
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EXERCISE
1. Get inspired
2. Prove your market
3. Find your audience
4. “Talk the talk”
5. Attract your audience
See handout #3
THE GOOGLE JUICE CHALLENGE!!!
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You can find me at:
Annelise Larson
@veriatweet
www.veria.ca
Find this presentation at:
http://www.slideshare.net/annelisedlarson/ipf-digital-marketing-search-pt2-dec-2013