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SCOTTISH TECHNOLOGY INDUSTRY SURVEY 2013Mike Hughes – CEO Red25
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Introduction• Overall Impression
• Optimistic• Growth• Staff• Cash • What next
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Reasons to be Cheerful
•Headlines
• 80% expect to increase sales• But do they need to alter the way they sell ?
• 70% expect to take on more staff• It’s going to be competitive, how will you differentiate ?
• More than half already exporting • Scotland has it’s advantages here !
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Growth• How do you prepare for Growth
• Keep Focused on your Core• Look after your People• Hire people based on where you want to be• Stay close to your customers • Manage your cash (growth costs more)• Take Advice (and listen to it)• Do you need to industrialise your marketing and sales
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Focus on Solutions
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Staff• The vital ingredient of all companies
• Don’t just hire anybody• Make sure your workplace is inclusive• Keep your team informed• Look at alternative models (outsourcing)• Find people willing to travel• Make yourself attractive to right candidates
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Cost of Employee Turnover
• Recruitment Cost• Training Cost• Lost Productivity• Opportunity cost• Admin Cost• Disruption Cost
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Creative Advert
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Another Creative Advert
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McKinsey
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Cash• What got you here, wont get you there !
• Growth costs money• Revise your commercial terms• Optimize (or implement) Processes• Maintain you cash culture• Seek funding (but don’t leave it too late)
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What Next• Internationalisation• – Scotland is a great place to start from.• - Great education• - Great infrastructure• - Great attitude• - Great value and work ethic (Indonesia ,India, Scotland)
• Average salary – All functions - (fully burdened) – • UK £38K• Indonesia £9K• India £8K• USA £57K• Australia £60K
• Travel Well
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What Next
Strategy• Do you have one
MarketingIt’s not just adverts
And Finally
Internal EnvironmentKeep it a fun place to be
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Thank You
•Mike Hughes – CEO Red25
• 07808 056269
• www.red25.com