![Page 1: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/1.jpg)
#RecruitIn
@googledave
of Social Recruiting
![Page 2: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/2.jpg)
#RecruitIn
@googledave
#RecruitIn
@googledave
![Page 3: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/3.jpg)
#RecruitIn
@googledave
We believe in challenging the status quo and doing things differently
Apple - WHY?
Our Products are beautifully designed and easy to use
Apple - HOW?
We make Great Computers etc
Apple - WHAT?
![Page 4: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/4.jpg)
#RecruitIn
@googledave
![Page 5: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/5.jpg)
#RecruitIn
@googledave
![Page 6: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/6.jpg)
#RecruitIn
@googledave
![Page 7: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/7.jpg)
#RecruitIn
@googledave
![Page 8: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/8.jpg)
#RecruitIn
@googledave
Ethos
Pathos
Credibility - Trust
Logos Consistency - Logic Emotions - Imagination
![Page 9: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/9.jpg)
#RecruitIn
@googledave
Pathos
![Page 10: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/10.jpg)
#RecruitIn
@googledave
Behaviour Influence Persuade
![Page 11: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/11.jpg)
#RecruitIn
@googledave
1. Persuasive Facts & Figures
2.Be Truthful
3.Bullshit Monitor
4. Thought Leader
1. Drivers
2.Speed
3. Lead with empathy
4. Same Wavelength
5. Pain & Pleasure
![Page 12: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/12.jpg)
#RecruitIn
@googledave
![Page 13: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/13.jpg)
#RecruitIn
@googledave
#RecruitIn
@googledave
![Page 14: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/14.jpg)
#RecruitIn
@googledave
#RecruitIn
@googledave
Adwords
Display Planner
Keyword
Research
Analytics
![Page 15: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/15.jpg)
#RecruitIn
@googledave
![Page 16: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/16.jpg)
#RecruitIn
@googledave
#RecruitIn
@googledave
![Page 17: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/17.jpg)
#RecruitIn
@googledave
![Page 18: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/18.jpg)
#RecruitIn
@googledave
![Page 19: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/19.jpg)
#RecruitIn
@googledave
![Page 20: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/20.jpg)
#RecruitIn
@googledave
![Page 21: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/21.jpg)
#RecruitIn
@googledave
![Page 22: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/22.jpg)
#RecruitIn
@googledave
![Page 23: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/23.jpg)
#RecruitIn
@googledave
![Page 24: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/24.jpg)
#RecruitIn
@googledave
![Page 25: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/25.jpg)
#RecruitIn
@googledave
![Page 26: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/26.jpg)
#RecruitIn
@googledave
![Page 27: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/27.jpg)
#RecruitIn
@googledave
#RecruitIn
@googledave
ATS
![Page 28: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/28.jpg)
#RecruitIn
@googledave
![Page 29: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/29.jpg)
#RecruitIn
@googledave
![Page 30: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/30.jpg)
#RecruitIn
@googledave
![Page 31: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/31.jpg)
#RecruitIn
@googledave
![Page 32: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/32.jpg)
#RecruitIn
@googledave
![Page 33: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/33.jpg)
#RecruitIn
@googledave
![Page 34: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/34.jpg)
#RecruitIn
@googledave
Persona has a problem but is not aware of the solution
SEE
Has a Problem and is researching the solutions
THINK
Aware of your solution,
convince them!
DO
They’re a customer encourage to buy
and share more
DELIGHT
![Page 35: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/35.jpg)
#RecruitIn
@googledave
1. Industry
Pain Points
2. Common
Customer
Q’s
3. Trending
Industry Topics
4. Brand
Stories
5. Research
& Analysis
6. Outside of
industry into
your world
7. Industry
News &
Trends
![Page 36: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/36.jpg)
#RecruitIn
@googledave
![Page 37: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/37.jpg)
#RecruitIn
@googledave
![Page 38: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/38.jpg)
#RecruitIn
@googledave
![Page 39: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/39.jpg)
#RecruitIn
@googledave
![Page 40: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/40.jpg)
#RecruitIn
@googledave
![Page 41: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/41.jpg)
#RecruitIn
@googledave
![Page 42: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/42.jpg)
#RecruitIn
@googledave
…Oh S%&t! How do we do it
![Page 43: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/43.jpg)
#InboundUK14
@googledave
SEE
THINK
DO
DELIGHT
Type of content
![Page 44: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/44.jpg)
#InboundUK14
@googledave
SEE
THINK
DO
DELIGHT
Length of strategy
Q1 Q2
SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH
![Page 45: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/45.jpg)
#InboundUK14
@googledave
SEE
THINK
DO
DELIGHT
Determine Objective
Q1 Q2
SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH
![Page 46: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/46.jpg)
#RecruitIn
@googledave
#RecruitIn
@googledave
![Page 47: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/47.jpg)
#RecruitIn
@googledave
#RecruitIn
@googledave
![Page 48: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/48.jpg)
#RecruitIn
@googledave
![Page 49: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/49.jpg)
#RecruitIn
@googledave
![Page 50: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/50.jpg)
#RecruitIn
@googledave
![Page 51: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/51.jpg)
#RecruitIn
@googledave
![Page 52: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/52.jpg)
#RecruitIn
@googledave
![Page 53: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/53.jpg)
#RecruitIn
@googledave
![Page 54: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/54.jpg)
#RecruitIn
@googledave
![Page 55: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/55.jpg)
#RecruitIn
@googledave
#RecruitIn
@googledave
![Page 56: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/56.jpg)
#RecruitIn
@googledave
![Page 57: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/57.jpg)
#RecruitIn
@googledave
![Page 58: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/58.jpg)
#RecruitIn
@googledave
![Page 59: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/59.jpg)
#RecruitIn
@googledave
How to undercover your why?
![Page 60: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/60.jpg)
#RecruitIn
@googledave
#RecruitIn
@googledave
![Page 61: Science & Art of Social RecruitIn - Dave Hazlehurst](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d52761bb61eb50398b4605/html5/thumbnails/61.jpg)
#RecruitIn
@googledave
#RecruitIn
@googledave
Before & After
Missing out
Hurt & Rescue