Download - Save the best for last (effective tv ads)
WHAT MAKES A TV COMMERCIAL MEMORABLE?
And follow up question, is it the product you remember or just the commercial itself?
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB
WHAT PEOPLE THOUGHT WHEN
THEY SAW A GIVEN TV
COMMERCIAL.
Did they remember the spot itself? Did they remember the brand? ....or Both?
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB
KIND OF GOES WITHOUT SAYING THAT
IF YOU’RE A BRAND MANAGER OR
BRAND MARKETER OR ADVERTISER--
IF GIVEN THE CHOICE,
you would like the people to remember your BRAND or PRODUCT, right?
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB
TOP ADVERTISEMENT
S
COMMERCIAL AND
INDUSTRIAL MACHINERY
AND EQUIPMENT RENTAL AND
LEASINGCHELDY SYGACO ELUMBA-PABLEO, MPA;LLB
WHAT HAVE YOU OBSERVED?
HUMOR was definitely the most-oft used word to describe what makes a commercial memorable.
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB
Other words that came up a lot were “TAGLINE” AND “JINGLE”
WHAT HAVE YOU OBSERVED?
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB
WHAT HAVE YOU OBSERVED
Many mentioned the use of an ICONIC-TYPE CHARACTER as being an integral part of making a commercial stand out from the pack
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB
WHAT HAVE YOU
OBSERVED
”Advertising, especially TV commercials can get customers in the door only one time. After that, it’s up the seller to BUILD TRUST AND LOYALTY.”
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB
DOESN’T MATTER HOW GOOD YOU ARE
AT SOCIAL MEDIA AND/OR ADVERTISING
AND MARKETING.What gets people coming back and becoming loyal customers is: a quality product, service or ware and sold at a good price.
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB
TO WRAP IT UP--
I. “HEART AND OR HUMOR.-- One that tickles the funny bone, makes you laugh out loud and call a person in the other room.
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB
SEE THE DIFFERENCE?!“It is best done with an icon, a grabbing tag line, a memorable jingle, and humor, with the icon and the brand tied together.”
NESCAFE
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB
TO STAND OUT AND BECOME
MEMORABLE
it must be UNCONVEN-TIONAL. The conventional is boring, and immediately forgotten, because it never engages the consumer.
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB
IF YOU DON’T REMEMBER THE
PRODUCT OR SERVICE, THE AD IS A FAILURE.
The ad should address a need, demonstrate how the product or service meets the need, and do it in a compelling, memorable way, with a device known as a “HOOK” that even after 25 years after it ran, people still remember
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB
TESTIMONIAL ADS (TRUE FEELINGS)
Commercials that portray people getting hurt are most memorable.
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB
STUPID /FUNNY
COMMERCIALS
are the most memorable, followed by funny ones. We tend to remember a commercial first then the product.
CHELDY SYGACO ELUMBA-PABLEO, MPA;LLB