![Page 1: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/1.jpg)
Samsung Mobile Vision & Strategies
JK Shin
Nov. 6th, 2013
![Page 2: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/2.jpg)
Disclaimer
The materials in this report include forward-looking statements which can generally be identified by phrases such as
Samsung Electronics (SEC) or its management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or
other words or phrases of similar implications. Similarly, such statements that describe the company's business strategy,
outlook, objectives, plans, intentions or goals are also forward-looking statements. All such statements are subject to
certain risks and uncertainties that could cause actual results to differ materially from those in the presentation files
above.
For us, particular uncertainties which could adversely or positively affect our future results include:
· The behavior of financial markets including fluctuations in exchange rates, interest rates and commodity prices
· Strategic actions including dispositions and acquisitions
· Unanticipated dramatic developments in our major businesses including CE (Consumer Electronics),
IM (IT & Mobile communications), DS (Device Solutions)
· Numerous other matters at the national and international levels which could affect our future results
These uncertainties may cause our actual results to be materially different from those expressed in this report.
![Page 3: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/3.jpg)
• Business Highlights
• Market Opportunities
• Samsung Strategies
• Vision
Contents
![Page 4: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/4.jpg)
Business Highlights
![Page 5: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/5.jpg)
Smartphone
Handset
2011-
2012-
Smartphone
Handset
2013
2013
1/46
![Page 6: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/6.jpg)
2/46
![Page 7: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/7.jpg)
3/46
Strategy Analytics, 2013. 2Q (Shipments)
![Page 8: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/8.jpg)
4/46
![Page 9: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/9.jpg)
5/46
Strategy Analytics
2010 2011 2012 2013. 1H
17.6
units 1.5M
5.8
16.6
![Page 10: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/10.jpg)
Strategy Analytics (Shipments)
6/46
* M/S growth YoY
2012.1H 2012.2H 2013.1H
![Page 11: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/11.jpg)
2010 2011 2013.1H 2012
7/46
Brand Attitude Survey conducted by TNA, requested from Samsung GMO
![Page 12: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/12.jpg)
2010
Intel
HP
Nokia
2012
Intel
HP
Nokia
2013
HP
Nokia
Intel
Interbrand
8/46
![Page 13: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/13.jpg)
2010 2012 2013
8/46
Interbrand
Mobile
53% 73% 77% Mobile Mobile
![Page 14: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/14.jpg)
Market Opportunities
![Page 15: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/15.jpg)
Smartphone Penetration rate
in 2013
2017
1.5
2015
1.3
2013
1.0B units
9/46
Strategy Analytics
![Page 16: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/16.jpg)
10/46
Strategy Analytics
* Portion of emerging market in smartphone market
630M units
2013
63%*
860
2015
66%
1,030
2017
69%
![Page 17: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/17.jpg)
Market Forecasts
Samsung's Perspective
11/46
![Page 18: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/18.jpg)
12/46
270M units
2013
27%*
500
2015
38%
680
2017
45%
Strategy Analytics
* LTE share in smartphone market
![Page 19: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/19.jpg)
13/46
Strategy Analytics
![Page 20: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/20.jpg)
1990's 2000's
Big Data
Flexible Device
IoT
Convergence
Wearable Device
Near Future
14/46
![Page 21: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/21.jpg)
1990's Near Future
14/46
2000's
![Page 22: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/22.jpg)
Opportunity Threat
15/46
![Page 23: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/23.jpg)
16/46
![Page 24: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/24.jpg)
16/46
![Page 25: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/25.jpg)
Samsung Strategies
![Page 26: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/26.jpg)
17/46
![Page 27: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/27.jpg)
18/46
![Page 28: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/28.jpg)
19/46
S Series Note Series
S Family
Companion Device
![Page 29: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/29.jpg)
20/46
![Page 30: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/30.jpg)
2010 2013 2014-
21/46
![Page 31: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/31.jpg)
Note & S Pen
GALAXY Gear
22/46
GALAXY Round
![Page 32: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/32.jpg)
Large Display Portability Handwriting
23/46
![Page 33: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/33.jpg)
24/46
1999 Watch Phone
2013 Companion Device
![Page 34: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/34.jpg)
25/46
![Page 35: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/35.jpg)
VoLTE
Multi Carrier
Carrier Aggregation
Dual Mode (FDD-TDD)
LTE-A
26/46
WORLD’S FIRST
![Page 36: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/36.jpg)
27/46
SECURITIES VERTICAL
![Page 37: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/37.jpg)
28/46
![Page 38: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/38.jpg)
29/46
H/W S/W
![Page 39: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/39.jpg)
![Page 40: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/40.jpg)
Iconic & Innovative Design
Premium CMF
![Page 41: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/41.jpg)
32/46
![Page 42: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/42.jpg)
Partners’ Content & Services
33/46
![Page 43: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/43.jpg)
Intelligent Services User Data
34/46
Big Data
Platform
![Page 44: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/44.jpg)
35/46
![Page 45: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/45.jpg)
36/46
![Page 46: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/46.jpg)
37/46
![Page 47: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/47.jpg)
2011 2012
38/46
2013
![Page 48: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/48.jpg)
Expand experience coverage and enhance engagement in real life environments
![Page 49: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/49.jpg)
Fashion Week
![Page 50: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/50.jpg)
Beyond preferred brand...
![Page 51: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/51.jpg)
42/46
![Page 52: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/52.jpg)
43/46
![Page 53: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/53.jpg)
Based on Handset
44/46
![Page 54: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/54.jpg)
45/46
![Page 55: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/55.jpg)
Vision
![Page 56: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/56.jpg)
46/46
![Page 57: Samsung Mobile Vision & Strategies...IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our](https://reader034.vdocuments.mx/reader034/viewer/2022052002/6014902aa799bf5208384cfe/html5/thumbnails/57.jpg)
Thank You