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Safety All The Time
Oyuki OgawaExecutive Vice
PresidentDENSO CORPORATION
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Advanced Automotive Society
• A society where people, cars and the environment co-exist
• DENSO meets demands for Environment & Safety systems, components
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Conserve Energy & Protect the Planet
• Improving fuel economy for all power sources and various fuel types
• Reducing C02 emissions in all company activities
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Safety Advances
• 43,000 U.S.-road fatalities in 2006
• DENSO supplies a variety of safety technologies
• Aiming to create safer vehicles for drivers, pedestrians, society
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Safety All The Time
Doug PattonSenior Vice
PresidentEngineering
Division
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Technical Leader
• Passive safety, for minimizing damage
• Active safety, for warning & avoiding possible collision
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Airbag Sensing System
• Supplying airbag sensing components to carmakers worldwide since 1989
• G sensor, front & side impact sensors detect severity of collision
• ECU deploys airbags
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Adaptive Cruise Control
• Latest technology allows safe driving from zero to 85 mph
• Sensor data enables smoother, unnoticeable control for full speed range
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Pre-Crash Safety
• Identifies obstacles & vehicles a split-second before collision
• Automatically tightens seat belts
• Helps activate pre-crash braking
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ITS Technology
• DENSO has built and tested wireless communications for real-world effectiveness
• Expanding sensor range to non-line-of-sight areas
• Potential to reduce intersection accidents, pile-ups
• Opportunities to relieve congestion
• Improve fuel use, lessen C02 emissions
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Haptic Technology
• Allows remote operation of cabin equipment
• Provides mechanical feedback for precision “feel”
• Customized haptic controls may operate a variety of body electronics
• Two design options– Steering wheel– Center console joystick
• Minimizes driver head movements to promote eyes on road
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Driver Monitoring
• Technology measures eye blinking & heart rate to detect degree of drowsiness or fatigue
• System then supplies neck ventilation and sounds warning
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Future Safety Demonstrator
• Camera monitors eye-gaze direction
• System alerts driver if eyes are away from road too long
• Combined with other technology this assists drivers’ vision
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Adaptive Front Lighting System (AFS)
• Predicts curves ahead using navigation info
• Redirects headlamps before vehicle enters curve
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DENSO’s Vision
• Fewer traffic accidents, less burden on environment
• Provide improved safety systems & products, enhanced driver assistance
• Aim to protect drivers, passengers, pedestrians
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Safety All The Time
Thank you
Questions & Answers