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E-commerceIn Belgium
What to expect?
E-commerce in Belgium
Global Market
The Love for M
About SafeShops.be
E-commerce in Belgium.
E-commerce in Belgium
Turnover1.8 billion euros
E-commerce in Belgium
7.000
webshops
100 new
webshops every month
Growth
Source: Ogone
E-commerce in Belgium.
E-commerce in Belgium
Average E-commerce growth (volume)
Source: Ogone/Emota
25% 17%
E-commerce in Belgium.
E-commerce in Belgium
Average spend per e-shoper
per month
150€
Source: Ogone
E-commerce in Belgium.
E-commerce in Belgium
12 3
Top 3 E-commerce Sectors
Source: Ogone
E-commerce in Belgium.
E-commerce in Belgium
01/09/2012 17/10/2012 02/12/2012 17/01/2013 04/03/2013 19/04/2013 04/06/2013 20/07/2013 04/09/2013 20/10/2013 05/12/201340000
50000
60000
70000
80000
90000Christmas
Shopping 2012
Early
bookings
Bookings
Summer sales
Back to
school
Christmas
Shopping 2013
Source: Ogone
Shopping Periods
E-commerce in Belgium.
E-commerce in Belgium
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY0
10000
20000
30000
40000
50000
60000
70000
80000
Shopping Time
NIGHTEVENINGAFTERNOONNOONMORNING
Source: Ogone
E-commerce in Belgium.
E-commerce in Belgium
3Source: Ogone
62 %
23%
13%
2%
0,05%
E-commerce in Belgium.
E-commerce in Belgium
2010
2011
2012
2013
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
48.7%
38.5%
34.0%
31.5%
24.3%
27.1%
25.6%
26.0%
11.6%
15.1%
21.2%
23.7%
10.7%
10.8%
10.0%
9.3%
Payment Methods
VISAMastercardBancontactBank-Branded Pay ButtonsAmerican ExpressMaestroPayPalOtherDinersBank transferDiners Club
Source: Ogone
E-commerce in Belgium.
Global Market
Global Market
% Volume E-Commerce
60% 17%
UK
France
GermanyBenelux
E-commerce in Belgium.
Global Market
WHICH IS YOUR MARKET? BORDERS?
My site can be accessed from anywhere in the world...
…24 hours a day…I accept international credit cards...
English is the international language...
SO…
E-commerce in Belgium.
Global Market
10%
4% 2%Source: Ogone
+25% of the BE E-commerce volume
comes from foreign customers
E-commerce in Belgium.
E-commerce in Belgium.
Global Market
1%
4% %
25% of the BE consumers currently
shops online across borders
11% of the EU consumers currently
shops online across borders
Global Market
1%
4% %
Top 3 Barriers for consumers to buy across countries
1. Long delivery times
2. No delivery (also need for easy return & track& trace)
3. Uncertainty of rights
E-commerce in Belgium.
Global Market
1%
4% %
Barriers for retailers to sell across countries
• Legal/tax and payment issues
• Fraud
• Delivery cost (cross border distribution costs are twice as high as domestic ones)
25% of Retailers sell across
the country.
E-commerce in Belgium.
Global Market
Cultural differences
E-commerce in Belgium.
The love for M
The love for M
M-Commerce, the future
of BE will have 4G coverage by the end of 2014
The Price of an advanced Smartphone has fallen to
100% 200€
Of Belgians bought goods or services online in 2013
57%
Source: Gartner/Google BE
E-commerce in Belgium.
Source: Google BE
The love for M
By the end of 2014 in BE…
85%Of the population will
be online
60%Will have an smartphone
50%Will have a tablet
Source: Gartner/Google BE
E-commerce in Belgium.
Zero moment of truth
Are you ready for the future?
They are…
In demand
Pinktree.com
E-commerce in Belgium.
About SafeShops.be
How do you recognize the SafeShops Quality Label?
We provide the distribution and promotion of the Safeshops.be quality label
Behind the quality SafeShops.be label there is an independent certification process