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International Congress and Convention Association .
www.iccaworld.com | #RSMP13
Using all the institutional power of your destination
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MICE Seminar
Conventions: business for you Marc Horsmans
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Conventions: business opportunities for you!
New approach of conventions
Applying our business strategy to conventions
Opportunities for you as partners
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The convention focus
Market
Non – Corporate
City Wide (Trade Fairs & Conventions)
Corporate
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The convention focus
Market Focus
Non – Corporate Pro Active
City Wide (Trade Fairs & Conventions)
Pro Active
Corporate Reactive
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The convention phases:
1) Acquisition meeting planners
2) Connect with Amsterdam based companies
3) Boosting delegates
4) Receiving delegates
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The convention phases:
1) Acquisition meeting planners
Continued activities: Solicit database
New activities: Cooperate with AEB clusters
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Amsterdam Economic Board
Creative Industries ICT/e-Science Life Sciences & Health Financial & Business Services Logistics Flowers & Food Tourism & Conferences
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New approach
What By whom
Special offers Location; hotel; transport / You
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New approach
What By whom
Special offers Location; hotel; transport / You
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New approach
What By whom
Tailor-made offers Location; hotel; transport / You
Commitment Amsterdam based companies / AIB
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New approach
Cooperation with Contribution/Investment
Local government
Local company
Local knowledge
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New approach
What By whom
Tailor-made offers Location; hotel; transport / You
Commitment Amsterdam based companies / AIB
Expertise Business knowledge / AEB
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New approach
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New approach
What By whom
Tailor-made offers Location; hotel; transport / You
Commitment Amsterdam based companies / AIB
Expertise Business Knowledge / AEB
Endorsement Scientist & university / AM
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New approach
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New approach
What By whom
Special offers Location; hotel; transport / You
Commitment Amsterdam based companies / AIB
Expertise Business Knowledge / AEB
Endorsement Scientist & university / AM
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New approach
What By whom
Special offers Location; hotel; transport / You
Commitment Amsterdam based companies / AIB
Expertise Business Knowledge / AEB
Endorsement Scientist & university / AM
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= Winning bid
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New approach?
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ICCA Research, Sales & Marketing Programme Twitter: #RSMP13
Thank you!