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SHOULD NEPAL TOURISM BOARD (NTB) STILL RUN AS A PUBLIC-PRIVATE ENTITY
(PPE)?
Prepared by:
Ruveena Lopchan
CONTENTS
NTBPPEAnswer to the question & why?Promoting brand “NEPAL”Achievement till dateRoom for ImprovementsFuture prospects
NEPAL TOURISM BOARD (NTB)
A national organization Objective Financially independent.PeopleTourism brand of Nepal.
ANSWER TO THE QUESTION & WHY?
A win-win benefit; coordination-synergyInnovative development ideasTourism infrastructureHuman resourcesMinimizing environmental impacts
ROOM FOR IMPROVEMENTSPut efforts in multiple tasksConstruct international airport & upgrade existing
airstripsOpportunities created by neighboring giant economiesEnsure safety in public transportation systemsManage adequate hotels & infrastructure requirementsInvestment trend
FUTURE PROSPECTS
A national agendaA sector with huge potential
Brand Nepal is also promoted as “the next generation mountain destination for weekend
breaks, adventure holidays, and life time experiences for people who live in cosmopolitan
cities and travel internationally”.
REFERENCES
NTB Annual Progress Report 2066/67
NTB Annual Operational PlanTourism Vision Booklet 2020InternetVarious other sources