Download - Rhizomatic Art Stories mw2011
ART STORIES Balancing Between Innovation and Usability
We’ll talk about…
• What is Art Stories
• Important findings in post-launch user tests:
Did we find the right balance between innovation and usability?
• Future challenges
Art Stories at smk.dk Launch statistics
Research based
• Vision – A reliable research based resource
• Reality – Users are pleased to be guided by experts
Serendipitous
• Vision– A web of related stories about art where users
will get lost in a positive way
• Reality– Users do get lost – but they have fun!
Persuasive
• Vision– Lots of different interaction possibilities to draw
users in
• Reality– Users feel compelled to click on everything
Visual
• Vision– Images work as primary entrances to ever
deeper layers of information
• Reality – Users navigate via images, rarely via text
User-centred
• Vision– Users create their own ‘trails’ by engaging
with the content
• Reality– Users are excited about forming their own
trails through art history
Connected
• Vision– Art Stories connects SMK artworks with
related material all over the Web
• Reality– Users expect Art Stories to reflect what’s
currently going on at SMK
Multivocal• Vision
– Art Stories cultivates a multivocal approach
• Reality– Users don’t want to contribute
Future challenges
• Loyal users?
• User-contributed content or not?
• Never ending Art Stories?
Thank you [email protected]
http://www.smk.dk/en/explore-the-art/art-stories/
ART STORIES Balancing Between Innovation and Usability