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Reto De
Campeones
MMA
Desde Mexico
Reto De Campeones MMA
Starting on February 2014 Univision Deportes and MAPItv will showcase the sportthat conquered the Globe, World Class Mixed Martial Arts!
12 consecutive weeks of “Raw” and “Exciting” fights against the backdrop of variousregions in beautiful Mexico City:
Monumento a la Revolución
El Zócalo
Separated by distance united in one sport…
MIXED MARTIAL ARTS!!!
Reto De Campeones MMA
Renowned personalities in the sport of MMA are the commentators and journalists that give the viewer expert details from every angle of each and every fight.
Reto De Campeones MMA
THE EVENTS
REGULAR FIGHTS8 Fights per event16 Fighters5 Rounds - 3 min
MAIN MATCH AND THE CHAMPIONSHIP MATCH5 Rounds - 5 minutes
Reto De Campeones MMA
THE FIGHTERS
The events will feature a mix of experienced professional fighters from different countries but a focus will be placed on those from Mexico.
National, World Champions and formerUFC, Bellator, and Straightforcecompetitors.
Reto De Campeones MMA
COVERAGE TVC Deportes, Mexico:
More than 1000 cities
Over 5,000,000 households
More than 22 million viewers
Univision Deportes:
U.S. Hispanic Market 6 million subscribers.
Stadium View Network:
Sports bars, restaurants, commercial establishments, and racing simulcast locations across the U.S.A. and Canada
YouTube/Google
Global coverage
Reto De Campeones MMA
TARGETGeneral Audience:Entertainment for people of 15-49 years old, men and women of all social-
economic levels, attracted by contact sports and entertainment. MMA, is a sport that hasreached levels comparable to the popularity of soccer.
In the event episodes, you will also see the arrival and preparation of the starfighter prior to his encounter.
Secondary Audience:General public, men and women 18-55 years of age with different social levels,
medium and high that will view the sport in the way of personal inspiration, who identifywith the achievements and recognition of their efforts and personal improvements, theyare interested in fitness, sport and high performance nutrition associated with obtainingthe maximum physical and mental potential of these competitors.
Reto De Campeones MMA
CANVAS20 ADS IN THE PERIMETER
4 CENTRAL ADS
1 PRINCIPAL ADS
ON-SITE ASSETS
CAGE10 CORNER COVERS10 CROSS POSTS
CAGE MEASUREMENTS- CORNER COVERS 6’6”X11”- POLES CROSS 9’X5”
CANVAS MEASUREMENTS- DIAMETER 27’7”- SIDE 9’.27”
ADDITIONAL ASSETS
The Fighters– Tee Shirts– Shorts– Gloves– Hats– Suitcases– Backpacks
In the Cage– Referees– Hostess– Number of Rounds– Corner men– Perimeter Ads
Product Placement
HEAVYWEIGHT PACKAGE
Title Sponsor: “Reto de Campeones Sponsor”
Logo on Canvas Principal Area
:20ss Integrated Feature
Logo on all fight timers, at the start and end of the rounds
Logo across Cage Pole
Brand presence on the “Round Number Cards”
Logo on the “Instant Replay” of two fights
Two (2) :15ss Brand Mentions from Commentators during broadcast Package Cost: $275,000
WELTERWEIGHT PACKAGE
Logo on the Central Ad area of the canvas
:20ss Integrated Feature
Logo across Cage Pole
Branded outfits for Ring Girls during the 8 fights
Brand presence on the shorts of the “Main” Fighters
One (1) :15ss Brand Mention during the broadcast
Package Cost: $200,000
Logo on Canvas Perimeter Area
Logo across Cage Pole
Brand presence on the Hats of the 16 fighters
Brand presence on the Corner Men Shirts
throughout the event
Branded Banner displayed on corner of the Cage
One (1) :15ss Brand Mention during the broadcast
LIGHTWEIGHT PACKAGE
Package Cost: $125,000
Logo on Canvas Perimeter Area
Logo across Cage Pole
One (1) :15ss Brand Mention during the broadcast
FEATHERWEIGHT PACKAGE
Package Cost: $75,000
RDC MMA
RDC MMA is the organization which certifies tournaments, training, meetings, and other activities related to the world of Mixed Martial Arts.
It is responsible for endorsing and sanctioning every fight. RDC MMA is composed of experienced sport officials and different weight classes.
Among its first events, RDC has endorsed the Reality shows of Mapi TV, since 2010.
CONTACTFor Sponsorship Information:
Edwin [email protected]
Rene [email protected]
Reto De Campeones MMA