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Retire Your Rolodex: Use Social Media to Find Prospects and Grow Your Business
Amanda Johns Vaden
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Download the Education Presentations
Handouts from this session, and many others, are available at
www.asishow.com/handouts and in the free ASI Show mobile app;
search for “ASI Show” in the App Store or Google Play.
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Can Social Media Really Grow My Business?
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LinkedIn Lead Generation
ADVANCED LEAD SEARCH
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Draft your intro script!
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and LEAD GENERATION Referral Searches
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and LEAD GENERATION Referral Searches
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• Are you on LinkedIn?
– Is your profile complete and up to date?
– Who are you connected to?
– What advanced searches do you need set up?
– Who is your ideal contact profile? • Title, Industry, Zip code, Keywords, 2nd connection, Current/past
5 MIN. GAMEPLAN
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Facebook “Marketing”
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Facebook Fanpage Case Study:
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Case Study:
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Facebook Fanpage Case Study:
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• How are you using Facebook?
– Are you connected to customers?
– What are you posting? • Who are your key connectors to share posts with?
– Do you have a Facebook business page?
– How are you engaging your audience?
5 MIN. GAMEPLAN
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AND THEN THERE’S…
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Generational Trends On Pinterest…
• Matures 3%
• Baby Boomers 8%
• GenX 53%
• GenY 27%
• Millenials 9%
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#1. Share cool stuff
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#2. Pin, Re-Pin & Link to Facebook
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#2. Pin, Re-Pin & Link to Facebook
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#3. Get Discovered
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• How can Pinterest help you?
– Is this your demographic?
– How can you use Pinterest as a routing tool?
– What images can you post to attract attention?
– Where will you direct people?
– What are your keywords and #s?
5 MIN. GAMEPLAN
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